Franchise Your Business
By Mark Siebert
The Guide to Employing the Greatest Growth Strategy Ever. Entrepreneur Media, 2016.
Summary of Franchise Your Business book by Mark Siebert
A step-by-step guide to franchising your business, dealing with every stage of growth, to maximize your business potential, brought to you by trusted experts in the field of franchising.
Chapters in Franchise Your Business book summary
What do you get from this book? A detailed guide to expanding your small business into a multi-unit operation
You can start franchising with as little as one location—just make sure it’s successful first!
To build a great franchise, first you must build a replicable business model
Don’t let legal worries deter you—everything is fixable with a well-written franchise agreement
Write your own story—a powerful brand message is vital for success
Get yourself out there—use a strong PR strategy to generate franchise leads
The key to franchising is to sell franchises—start with one, and work your way up!
A productive, mutually supportive relationship with your franchisee is vital
Summary of the key insights
Selected critiques in brief
Final word
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Franchise Your Business — Book Summary Snapshot
Who should read Franchise Your Business book
- Professionals
- entrepreneurs
- franchisors
- franchisees
- small-business owners
- business students
About the author of Franchise Your Business
Mark Siebert
As CEO and Founder of the iFranchise Group, Mark Siebert has guided hundreds of companies through the franchise process over the years. He serves as an active member on many corporate boards and is an influential voice in the global franchise community.
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