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Franchise Your Business

Franchise Your Business

By Mark Siebert

The Guide to Employing the Greatest Growth Strategy Ever. Entrepreneur Media, 2016.

0.0 / 0

11 mins read

11 Key insights

A brief summary of Franchise Your Business

A step-by-step guide to franchising your business, dealing with every stage of growth, to maximize your business potential, brought to you by trusted experts in the field of franchising.

Key insights in Franchise Your Business

1
What do you get from this book? A detailed guide to expanding your small business into a multi-unit operation
2
You can start franchising with as little as one location—just make sure it’s successful first!
3
To build a great franchise, first you must build a replicable business model
4
Don’t let legal worries deter you—everything is fixable with a well-written franchise agreement
5
Write your own story—a powerful brand message is vital for success
6
Get yourself out there—use a strong PR strategy to generate franchise leads
7
The key to franchising is to sell franchises—start with one, and work your way up!
8
A productive, mutually supportive relationship with your franchisee is vital
9
Summary of the key insights
10
Selected critiques in brief
11
Final word

Who should read Franchise Your Business

Professionals • entrepreneurs • franchisors • franchisees • small-business owners • business students

About the author of Franchise Your Business

As CEO and Founder of the iFranchise Group, Mark Siebert has guided hundreds of companies through the franchise process over the years. He serves as an active member on many corporate boards and is an influential voice in the global franchise community.

author avatar

Mark Siebert

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