What Every Angel Investor Wants You to Know
By Brian Cohen & John Kador
An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea. McGraw-Hill Education, 2013.
Summary of What Every Angel Investor Wants You to Know book by Brian Cohen & John Kador
Practical advice and expert strategies for entrepreneurs on how to obtain funding for their business, launch their product, and grow their company, all from the mouth of a professional angel investor.
Chapters in What Every Angel Investor Wants You to Know book summary
What do you get from this book? How to wow investors and get your startup funded quickly
Angel investors prefer close relationships to founders, offering their guidance, while VCs care more about making a return
Having a great elevator pitch and answers to basic questions will help get your foot in an investor’s door
Nail the perfect pitch by going in logical sequence, answering questions before they’re asked, and demonstrating traction
Being authentic and exhibiting integrity, control, and skill are the best way to gain an angel’s trust
Believing in your product, understanding your customers, and knowing how to execute a plan are integral for success
Smart founders care more about “investor raising” than “money raising,” and know the right questions to ask
Friends and family are often early-stage investors; doing research to understand your market will ensure success for everyone
“Due diligence” assesses risk but can freeze deals before they start, while “do diligence” helps garner excitement for investments
Accelerators and incubators help startups get up and running, but they have different ways of doing it
Crowdfunding can help startups launch their product but overwhelm them with too many investors and turn off angels
“Teammanship” demonstrates a common core among members, but some angels may still be reluctant to say “no”
“Iteration” and “MVPs” are essential to finding investors and quickly launching your product
Exit plans are important parts of any startup, especially if you want to avoid an “acqui-hire”
Summary of the key insights
Selected critiques in brief
Final word
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What Every Angel Investor Wants You to Know — Book Summary Snapshot
Who should read What Every Angel Investor Wants You to Know book
- Entrepreneurs
- first-time business owners
- business students
- investors-in-training
- small business owners looking to expand
About the author of What Every Angel Investor Wants You to Know
Brian Cohen
Brian Cohen is the co-founder of New York City’s first accelerator devoted to nonprofits, Center4. He is chairman for the New York Angels, an investment firm, and was Pinterest’s first investor. John Kador is a New York Times bestselling author, public speaker, and leadership consultant. His work has been featured in publications such as The Chicago Tribune and Computerworld.
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