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Hacking Growth

Hacking Growth

By Morgan Brown & Sean Ellis

How Today’s Fastest-Growing Companies Drive Breakout Success. Penguin Random House, 2017.

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15 mins read

14 Key insights

A brief summary of Hacking Growth

An exploration into how the most successful companies manage to systematize their growth, maximize customer acquisitions, and expand their audience, and how these skills can be used for your own success.

Key insights in Hacking Growth

1
What do you get from this book? Proven strategies to help you growth-hack your way to success
2
Growth-hacking relies on creating cross-functional teams for successful results as a customer acquisition strategy
3
Developing a must-have product is essential for getting customers to engage with your brand
4
It is important to identify the distinct levers of hacking growth for your company
5
High-tempo testing for maximum results within your growth-hacking strategies—why it matters!
6
You can growth-hack your way to acquiring new customers by retooling the messages you send them
7
There’s a hidden power in great referrals—and you can harness it!
8
Growth-hacking your way to a yes involves lessening friction to activate new customers
9
Don’t forget about your base! Hack your current customers for significant growth
10
Develop your customer relationships for ongoing success and improved retention rates
11
The lifetime value of hacking growth is unlimited, so maximize it to reap the rewards
12
Summary of the key insights
13
Selected critiques in brief
14
Final word

Who should read Hacking Growth

Entrepreneurs • professionals • product managers • investors • technical teams • founders

About the author of Hacking Growth

As Founder of GrowthHacker.com and organizer of the GrowthHackers conference, Sean Ellis is a trusted voice of authority on the subject of expanding existing businesses. Morgan Brown is an experienced Growth Lead and Product Manager and has been influential in the development of many world-class brands, as well as contributing to the success of GrowthHacker.com.

author avatar

Morgan Brown

author avatar

Sean Ellis

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