Hacking Growth
By Morgan Brown & Sean Ellis
How Today’s Fastest-Growing Companies Drive Breakout Success. Penguin Random House, 2017.
Summary of Hacking Growth book by Morgan Brown & Sean Ellis
An exploration into how the most successful companies manage to systematize their growth, maximize customer acquisitions, and expand their audience, and how these skills can be used for your own success.
Chapters in Hacking Growth book summary
What do you get from this book? Proven strategies to help you growth-hack your way to success
Growth-hacking relies on creating cross-functional teams for successful results as a customer acquisition strategy
Developing a must-have product is essential for getting customers to engage with your brand
It is important to identify the distinct levers of hacking growth for your company
High-tempo testing for maximum results within your growth-hacking strategies—why it matters!
You can growth-hack your way to acquiring new customers by retooling the messages you send them
There’s a hidden power in great referrals—and you can harness it!
Growth-hacking your way to a yes involves lessening friction to activate new customers
Don’t forget about your base! Hack your current customers for significant growth
Develop your customer relationships for ongoing success and improved retention rates
The lifetime value of hacking growth is unlimited, so maximize it to reap the rewards
Summary of the key insights
Selected critiques in brief
Final word
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Hacking Growth — Book Summary Snapshot
Who should read Hacking Growth book
- Entrepreneurs
- professionals
- product managers
- technical teams
About the author of Hacking Growth
Morgan Brown
As Founder of GrowthHacker.com and organizer of the GrowthHackers conference, Sean Ellis is a trusted voice of authority on the subject of expanding existing businesses. Morgan Brown is an experienced Growth Lead and Product Manager and has been influential in the development of many world-class brands, as well as contributing to the success of GrowthHacker.com.
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