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Company of One

Company of One

By Paul Jarvis

Why Staying Small Is the Next Big Thing for Business. Houghton Mifflin Harcourt, 2019.

0.0 / 1

20 mins read

17 Key insights

A brief summary of Company of One

A concise guide to letting go of forty-hour (or more) workweeks and building a more carefree lifestyle based around a small-scale company you build and maintain yourself.

Key insights in Company of One

1
What do you get from this book? Learn how to grow a small business that provides freedom, purpose, and joy
2
A “Company of One” ignores traditional business paradigms to focus on working more efficiently rather than constantly scaling up
3
Resilience, autonomy, speed, and efficiency are essential traits for any company, but it takes practice to develop them
4
Once you decide to stay small, focus on existing customers, set upper bound limits, and don’t try to scale
5
Leading a company requires charisma and a generalist skillset, but growing a company requires a push from outside forces
6
Determining your company’s purpose will help clarify your goals and customers while streamlining productivity
7
Personality establishes your brand and helps draw in customers, especially if your product is polarizing
8
Treating your customers like they’re one of a kind establishes trust, and ensures client retention
9
Scaling up a company of one entails taking specific measures aimed at increasing sales, connections, collaboration, and creation
10
Sharing your expertise and teaching others how to benefit from it facilitates trust and establishes authority
11
Trust is the cornerstone of most small businesses, particularly if you want to utilize word-of-mouth referrals
12
Launching a company requires a simple solution to a complex problem and knowing your minimum viable profit
13
Relationships built around emotional connections and social capital are central to sustaining your company
14
Jarvis started his own company with nothing, but learned several tips for managing money, legal paperwork, and lifestyle
15
Summary of the key insights
16
Selected critiques in brief
17
Final Word

Who should read Company of One

Entrepreneurs • startups • business students • small business owners • freelancers • anyone tired of hectic workweeks and interested in a more relaxed lifestyle

About the author of Company of One

Paul Jarvis is a web designer, internet consultant, and the founder of web analytics company Fathom. He has helped everyone from Shaquille O’Neal to Warner Music develop their online presence and been featured in notable publications such as Fast Company. Paul specializes in teaching others how to build their own “company of one” through his books, podcast, and online courses.

author avatar

Paul Jarvis

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