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Start with Why

Start with Why

By Simon Sinek

How Great Leaders Inspire Everyone to Take Action. Portfolio/Penguin, 2009.

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16 mins read

14 Key insights

A brief summary of Start with Why

A powerful system for stirring passion, creating loyalty, and finding success in any organization, all by focusing on your greater purpose rather than potential profits.

Key insights in Start with Why

1
What do you get from this book? A groundbreaking business approach that focuses on purpose over profit
2
The Golden Circle is the model every leader should follow if they want to be an inspiration
3
Short-sighted companies rely on manipulation strategies to gain consumers’ money, but this approach is ultimately flawed
4
Sales tactics can backfire when overused, causing both consumers and businesses to suffer the consequences
5
Apple isn’t successful because of the products they sell, but because of their overall mission
6
Instead of exploiting our brain’s emotional center, companies should aim to connect with it
7
The airline industry overcomes problems and drives innovation with one key factor—trust
8
Society can be divided into segments, with some groups more likely to influence your success than others
9
Each level of your company operates synergistically, contributing integrally to its symbol and success
10
Large corporations like Walmart may start out with good intentions, but their altruistic goals are often lost along the way
11
If you start to falter, return to your origins, and inspiration will follow
12
Summary of the key insights
13
Selected critiques in brief
14
Final word

Who should read Start with Why

Business owners • executives • startups • teachers • entrepreneurs • anyone in a leadership role

About the author of Start with Why

Simon Sinek is a motivational speaker whose TED Talk ranks among the most watched in the company’s history. He has spoken to crowds at the UN Global Compact Leaders Summit, and conducted leadership training for the US Immigration and Customs Enforcement. Sinek is the founder of the Optimism Company, an educational digital platform.

author avatar

Simon Sinek

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