Crushing It!
By Gary Vaynerchuk
How Great Entrepreneurs Build Their Business and Influence—and How You Can Too. Harper Business. 2018.
Summary of Crushing It! book by Gary Vaynerchuk
Entrepreneurial lessons and anecdotes on how to develop a personal brand that grows followers and makes money, so that you can quit your day job and do what you love most.
Chapters in Crushing It! book summary
What do you get from this book? Advice on creating a compelling brand, reaching consumers, and seeing success
If you can build a brand that influences people, you can make a living by following your passion
Your intent must be more selfless than selfish, otherwise people will never trust you
Passion, patience, and speed work synergistically to drive your long-term business
By putting in the time to create content that engages people, you’ll grow your reputation and gain followers
Don’t let fear stop you from pursuing your dreams, just ignore the naysayers and focus on your work
Right now, Facebook is your first, most important stop on the road to success
Collaborating with influencers across multiple platforms ensures you will never be without an audience
Snapchat was popular with teens but not their parents, though anyone can use it to scale their business
While Twitter can help you scale, its true value lies in conversion
YouTube is one of the best platforms available to grow your brand and demonstrate your talent
Instagrammers can get paid to produce great visual content, and actually turn it into their full-time job
Podcasts are a great way to attract multitaskers, but you’ll have to market across multiple platforms
The future of marketing is in Voice-First, and potential influencers should work hard to learn it now
Summary of the key insights
Selected critiques in brief
Final word
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Crushing It! — Book Summary Snapshot
Who should read Crushing It! book
- Entrepreneurs
- content creators
- freelancers
- business owners
- people who feel stuck in their day job
- anyone who could benefit from more online exposure
About the author of Crushing It!
Gary Vaynerchuk
Gary Vaynerchuk is a venture capitalist, bestselling author, and internet personality. He is the founder of VaynerX, a multi-million-dollar social-media agency, and its subsidiaries. Vaynerchuk also co-founded the restaurant-reservation app Resy. He has hosted multiple YouTube shows including Wine Library TV, a popular program based on his father’s wine business.
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