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Zero To One

Zero To One

By Peter Thiel & Blake Masters

Notes on Startups, or How to Build the Future. Currency, 2014.

0.0 / 0

19 mins read

16 Key insights

A brief summary of Zero To One

A guide to creating profitable startups through unique innovations that offer value and eliminate competition, drawing on insights from PayPal co-founder and leading Silicon Valley entrepreneur, Peter Thiel.

Key insights in Zero To One

1
What do you get from this book? The hidden opportunities to propel your startup to extraordinary success
2
The most successful startups focus on creating new technology that takes them from 0 to 1
3
When the late '90s tech bubble burst, it underscored the need to balance bold innovation with financial sustainability
4
Though monopolies have a bad reputation, they are the business model every company should strive to emulate
5
Long-term cash flow equals endurance and assures you will be the last company standing
6
Planning for the future is always better than just waiting for it to happen
7
The power law accounts for why so few people have so much of the wealth
8
Once you uncover what others have overlooked, you’ll have the foundation for a great business
9
If you set up your business the right way from the start, everything else will fall into place
10
Though it may be tough to acknowledge, sales is the secret engine driving a company's growth
11
Fears about artificial intelligence sometimes hold people back from exploring new technology
12
While improving the Earth's ecosystem is admirable, success depends on thoroughly planning and evaluating your approach
13
Tech moguls might be unconventional, but their unique vision drives innovation that can transform and improve the world
14
Summary of the key insights
15
Selected critiques in brief
16
Final word

Who should read Zero To One

Aspiring entrepreneurs • business students • venture capitalists • startup founders • tech industry professionals • business consultants

About the author of Zero To One

Investor and entrepreneur Peter Thiel co-founded PayPal and Palantir Technologies. He is a partner at Silicon Valley’s Founders Fund and previously taught at Stanford University, where he met Blake Masters. Masters, whose notes on Thiel's startup class went viral, co-founded technology startup Judicata. Later, he served as COO of Thiel Capital and president of the Thiel Foundation.

author avatar

Peter Thiel

author avatar

Blake Masters

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