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The Fixer

The Fixer

By Bradley Tusk

My Adventures Saving Startups from Death by Politics. Portfolio, 2018.

0.0 / 0

20 mins read

17 Key insights

A brief summary of The Fixer

Part memoir and part guidebook for entrepreneurs learning to navigate the politics of the business world, with real-life examples and practical advice for standing up to large corporations and getting your company off the ground.

Key insights in The Fixer

1
What do you get from this book? Strategies to navigate corporate politics so your company can flourish
2
The early experiences Tusk had with politics laid the foundation for his future skills, including how to gain people’s attention
3
Senator Schumer applied Tusk’s publicity skills to his press conferences and taught him how to ask for big money
4
Experiencing the antagonistic side of politics made Tusk realize his skills would be of better use elsewhere
5
Working for Bloomberg required Tusk to focus his publicity efforts on new strategies, beginning with transparency and trust
6
Working for Blagojevich proved difficult, especially when the governor preferred to have Tusk do all his work
7
After leaving Blagojevich, Tusk returned to help Bloomberg run his reelection campaign
8
Tusk launched his own consulting firm and got to work promoting charter schools and helping Uber fight the taxi lobby
9
Uber went to war with Washington D.C. and followed up with New York, winning in both cities
10
Tusk Ventures tried to help their first client amend tax laws, but learned you can’t win every battle
11
When online fantasy sports sites began developing, Tusk helped them fight the Gaming Commissions while preparing Bloomberg’s presidential run
12
Fighting for affordable insurance followed by marijuana delivery service proved challenging, but Tusk won both cases
13
Tusk’s fight for Tesla went nowhere when they played by the rules, and MyTable fizzled after running out of money
14
Disrupting big industries like vitamins and election planning sometimes calls for a multifaced approach and a long-term view
15
Summary of the key insights
16
Selected critiques in brief
17
Final word

Who should read The Fixer

Entrepreneurs • startups • business students • executives • business owners • beginning venture capitalists

About the author of The Fixer

Entrepreneur Bradley Tusk is the founder of Tusk Strategies, a political consultancy for large corporations such as Google and Walmart. He is also the founder of Tusk Ventures, a venture capital fund that aids startups confronting governmental regulatory challenges. Tusk is the former Deputy Governor of Illinois, a columnist for Fast Company magazine, and hosts the entrepreneurial podcast Firewall.

author avatar

Bradley Tusk

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