The Fixer
By Bradley Tusk
My Adventures Saving Startups from Death by Politics. Portfolio, 2018.
Summary of The Fixer book by Bradley Tusk
Part memoir and part guidebook for entrepreneurs learning to navigate the politics of the business world, with real-life examples and practical advice for standing up to large corporations and getting your company off the ground.
Chapters in The Fixer book summary
What do you get from this book? Strategies to navigate corporate politics so your company can flourish
The early experiences Tusk had with politics laid the foundation for his future skills, including how to gain people’s attention
Senator Schumer applied Tusk’s publicity skills to his press conferences and taught him how to ask for big money
Experiencing the antagonistic side of politics made Tusk realize his skills would be of better use elsewhere
Working for Bloomberg required Tusk to focus his publicity efforts on new strategies, beginning with transparency and trust
Working for Blagojevich proved difficult, especially when the governor preferred to have Tusk do all his work
After leaving Blagojevich, Tusk returned to help Bloomberg run his reelection campaign
Tusk launched his own consulting firm and got to work promoting charter schools and helping Uber fight the taxi lobby
Uber went to war with Washington D.C. and followed up with New York, winning in both cities
Tusk Ventures tried to help their first client amend tax laws, but learned you can’t win every battle
When online fantasy sports sites began developing, Tusk helped them fight the Gaming Commissions while preparing Bloomberg’s presidential run
Fighting for affordable insurance followed by marijuana delivery service proved challenging, but Tusk won both cases
Tusk’s fight for Tesla went nowhere when they played by the rules, and MyTable fizzled after running out of money
Disrupting big industries like vitamins and election planning sometimes calls for a multifaced approach and a long-term view
Summary of the key insights
Selected critiques in brief
Final word
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The Fixer — Book Summary Snapshot
Who should read The Fixer book
- Entrepreneurs
- business students
- business owners
- beginning venture capitalists
About the author of The Fixer
Bradley Tusk
Entrepreneur Bradley Tusk is the founder of Tusk Strategies, a political consultancy for large corporations such as Google and Walmart. He is also the founder of Tusk Ventures, a venture capital fund that aids startups confronting governmental regulatory challenges. Tusk is the former Deputy Governor of Illinois, a columnist for Fast Company magazine, and hosts the entrepreneurial podcast Firewall.
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