Startupland
By Mikkel Svane
How Three Guys Risked Everything to Turn an Idea into a Global Business. Jossey-Bass, 2015.
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19 mins read
16 Key insights
A brief summary of Startupland
The empowering tale of Mikkel Svane’s software company Zendesk, including its struggles, success stories, and lessons the founders learned along the way that all startups should know.
Key insights in Startupland
Who should read Startupland
Entrepreneurs • business owners • startups • business professors and students • anyone thinking of starting their own company
About the author of Startupland
Entrepreneur Mikkel Svane is the founder, chair, and CEO of Zendesk, a computer software company built around customer service. Prior to that, he founded Caput A/S, which was dedicated to growing online communities. Carlye Adler is an award-winning journalist and bestselling author. Her work has appeared in notable magazines such as BusinessWeek, Fast Company, and Fortune.
Mikkel Svane
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