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Cooking Up a Business

Cooking Up a Business

By Rachel Hofstetter

Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You Can, Too. Perigee, 2013.

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15 mins read

13 Key insights

A brief summary of Cooking Up a Business

Guidance from foodie experts who turned their passion into successful careers, with real-world stories that demonstrate how to take your love of cooking to the next level and start your own business.

Key insights in Cooking Up a Business

1
What do you get from this book? Learn how to turn your passion for food into a profitable business
2
The first things any food company should do is create an easily reproducible product and nail down branding
3
Free samples can provide invaluable feedback and help get your product into local shops before taking it national
4
Creating a product that is socially conscious can be incredibly marketable, as long as you pivot if things aren’t working
5
It’s vital to understand food and safety regulations that govern production, selling, and shipping policies
6
Business models that use private labels and manufacture products after the sale has been completed are more likely to succeed
7
Investors are crucial to launching and scaling up a company, but preserving majority equity is essential to maintaining control
8
Manufacturing specialized products with co-packers can be difficult unless you understand your product’s specific needs
9
Simple products and marketing campaigns that utilize influencers and “Buzz Tours” are the best ways to promote new goods
10
Luxury items require a more upscale marketing strategy that’s based on high-profile partnerships and feelings of glamor
11
Summary of the key insights
12
Selected critiques in brief
13
Final word

Who should read Cooking Up a Business

Entrepreneurs • restaurant startups • food lovers • professional chefs interested in advancing their career • home cooks who want to make money • foodies interested in starting their own company

About the author of Cooking Up a Business

Rachel Hofstetter combined her passion for food with a degree in economics to launch an online public relations education course, teaching aspiring entrepreneurs how to get press coverage. As the former food editor for Readers Digest and O, the Oprah Magazine, she has spent years providing professional and home cooks with guidance on recipes and business.

author avatar

Rachel Hofstetter

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