Big Weed
By Christian Hageseth & Joseph D'Agnese
An Entrepreneur’s High-Stakes Adventures in the Budding Legal Marijuana Industry. St Martin’s Press, 2015
Summary of Big Weed book by Christian Hageseth & Joseph D'Agnese
Examining how the budding business of legal cannabis offers huge growth potential for those willing to follow in the footsteps of ganjapreneur Christian Hageseth, and earn a living doing it.
Chapters in Big Weed book summary
What do you get from this book? Discover opportunities in the marijuana industry from someone there at the start
Marijuana has been illegal for a century, but it was once grown by Washington and Jefferson
A 1972 government investigation found marijuana reduced violence but those findings were ignored until now
Marijuana, like coffee, offers a wealth of business opportunities given its varied nature
It took some time for the cops in Colorado to get used to the new world of legal medical marijuana
Customer education and clear labeling is essential to a good marijuana business
Feedback helped turn Green Man into an award-winning multi-million-dollar business
The future of the industry will be corporate as well as legal and at the federal level
Summary of the key insights
Selected critiques in brief
Final word
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Big Weed — Book Summary Snapshot
Who should read Big Weed book
- Adventurous entrepreneurs
- curious investors
- skeptical voters
About the author of Big Weed
Christian Hageseth
After losing his first fortune in real estate, Christian Hageseth became a millionaire again, by building, from the ground up, Colorado marijuana firm Green Man Cannabis, which has twice won the prestigious Cannabis Cup.
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