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Big Weed

Big Weed

By Christian Hageseth & Joseph D'Agnese

An Entrepreneur’s High-Stakes Adventures in the Budding Legal Marijuana Industry. St Martin’s Press, 2015

0.0 / 0

12 mins read

11 Key insights

A brief summary of Big Weed

Examining how the budding business of legal cannabis offers huge growth potential for those willing to follow in the footsteps of ganjapreneur Christian Hageseth, and earn a living doing it.

Key insights in Big Weed

1
What do you get from this book? Discover opportunities in the marijuana industry from someone there at the start
2
Marijuana has been illegal for a century, but it was once grown by Washington and Jefferson
3
A 1972 government investigation found marijuana reduced violence but those findings were ignored until now
4
Marijuana, like coffee, offers a wealth of business opportunities given its varied nature
5
It took some time for the cops in Colorado to get used to the new world of legal medical marijuana
6
Customer education and clear labeling is essential to a good marijuana business
7
Feedback helped turn Green Man into an award-winning multi-million-dollar business
8
The future of the industry will be corporate as well as legal and at the federal level
9
Summary of the key insights
10
Selected critiques in brief
11
Final word

Who should read Big Weed

Adventurous entrepreneurs • creatives • curious investors • marketers • skeptical voters • managers

About the author of Big Weed

After losing his first fortune in real estate, Christian Hageseth became a millionaire again, by building, from the ground up, Colorado marijuana firm Green Man Cannabis, which has twice won the prestigious Cannabis Cup.

author avatar

Christian Hageseth

author avatar

Joseph D'Agnese

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