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Pour Your Heart Into It

Pour Your Heart Into It

By Dori Jones Yang & Howard Schultz

How Starbucks Built a Company One Cup at a Time. Hachette Books, 1999

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14 mins read

13 Key insights

A brief summary of Pour Your Heart Into It

Inspiring lessons in entrepreneurship, management, and caring corporate leadership from former Starbucks CEO Howard Schultz over the course of his journey to the top of the world of coffee.

Key insights in Pour Your Heart Into It

1
What do you get from this book? Learn how product quality and happy employees can contribute to growth
2
Starbucks started with a commitment to product quality at its heart
3
If you stand by your vision for a business, you will find the determination you need to build it
4
Starbucks offers stocks to everyone that works for them—when employees feel like partners, the customers and company benefit
5
Investing early and finding solutions to supply problems are crucial to success, and learning more about your product always helps
6
Large-scale growth means embracing a new corporate culture: professional management that knows what makes customers tick
7
Ignoring reactionaries, from the media to wall street, has been vital to Starbucks’ long-term success
8
Stand by your values when choosing your partners, whether they’re a banker or a musician
9
It’s vital to keep the entrepreneurial spirit alive, even in a big company
10
A commitment to social responsibility is one of Starbucks’ strongest pillars
11
Summary of the key insights
12
Selected critiques in brief
13
Final word

Who should read Pour Your Heart Into It

Budding entrepreneurs • coffee enthusiasts • managers • marketers • business creatives • employers

About the author of Pour Your Heart Into It

Howard Schultz is the former CEO of Starbucks. Having joined the company in 1982, he left and established Il Giornale, which later bought out Starbucks. Schultz oversaw its ascent to international success before leave his role in 2000, returning from 2008 to 2017. Dori Jones Yang was a journalist with Bloomberg BusinessWeek for fifteen years.

author avatar

Dori Jones Yang

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Howard Schultz

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