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Founders at Work

Founders at Work

By Jessica Livingston

Stories of Startups’ Early Days. Apress, 2007.

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15 mins read

13 Key insights

A brief summary of Founders at Work

A collection of interviews with the founders of some of the biggest technology and software startups, exploring the early pitfalls and successes of each company, and containing advice for new entrepreneurs.

Key insights in Founders at Work

1
What do you get from this book? Discover the secrets of a successful startup business by learning from industry leaders
2
Startup founders need to decide the best time to commit to their new business and make the necessary adjustments
3
To understand what customers want, focus on solutions to your own problems, and be flexible if ideas change over time
4
Not every product developer can handle the business side of a startup, while employees and entrepreneurs possess very different skillsets
5
A strong startup team is vital to a company’s success and must be nurtured from the outset
6
Retain control by avoiding external investment if you can, but if you require funding, pretend the money is your own
7
Companies rely on their employees, and successful startups know to hire carefully and treat their employees well
8
Public relations can be a cheaper and more effective form of promotion than advertising or marketing campaigns
9
Monitor your customers rather than your competitors, and always aim to turn an unhappy customer into a loyal fan
10
The secret to a successful startup is persistence and the ability to adapt to the inevitable hardships and disappointments
11
Summary of the key insights
12
Selected critiques in brief
13
Final word

Who should read Founders at Work

Entrepreneurs • programmers • inventors • employers • graduates • students

About the author of Founders at Work

Jessica Livingston is an author and businessperson who co-founded Y Combinator, a seed stage venture firm. With an intense interest in startup companies and entrepreneurs, she also runs a global community and resource set for business founders called Startup School. Livingston previously worked as Adams Harkness Financial Group’s Vice President of Marketing, where she coordinated the company's award-winning rebranding.

author avatar

Jessica Livingston

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