Measure What Matters
By John Doerr
How Google, Bono, and the Gates Foundation Rock the World with OKRs. Portfolio, 2018.
Summary of Measure What Matters book by John Doerr
The goal-achievement system that has helped companies from Microsoft to Google attain huge success, taught through real-life narratives and straightforward lessons that any business can use to realize the same results.
Chapters in Measure What Matters book summary
What do you get from this book? Master the power of OKRs and go from corporate zero to hero
OKRs are a kind of superpower that drives businesses to reach and even exceed their full potential
The path to modern-day OKRs was troubled, and might have stayed that way if not for one idealistic CEO
When Motorola tried to bully Intel, they used OKRs to fight back and reclaim control of the market
A big part of focus and commitment is being specific about what you need done, and when you need it
When you focus on one objective to the point you ignore everything else, dangers can arise
If a company isn’t aligned, then the work and employees both suffer
The only way to know whether your key results are being reached is to track them
Safe goals may be good for earning revenue, but risky goals are where true innovations are made
Failure is not your enemy; it is a way to learn, improve, and grow closer to your goals
No one wants to be belittled at work, which is why outdated reviews need to be replaced with CFRs
For employees to feel appreciated, companies must foster an environment where they feel respected
OKR superpowers are the foundation of any culture, and can facilitate enormous transformations
Summary of the key insights
Selected critiques in brief
Final word
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Measure What Matters — Book Summary Snapshot
Who should read Measure What Matters book
- Entrepreneurs
- startup founders
- business consultants
- anyone in a leadership role
About the author of Measure What Matters
John Doerr
John Doerr is an American investor and chairman of the venture capital firm Kleiner Perkins. He is a former member of Intel, and one of Google’s original shareholders. In 2009, Doerr was appointed to President Obama’s Economic Recovery Advisory Board. Forbes has named him the 40th richest person in tech, with a net worth of nearly $10 billion.
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