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Measure What Matters

Measure What Matters

By John Doerr

How Google, Bono, and the Gates Foundation Rock the World with OKRs. Portfolio, 2018.

0.0 / 0

19 mins read

16 Key insights

A brief summary of Measure What Matters

The goal-achievement system that has helped companies from Microsoft to Google attain huge success, taught through real-life narratives and straightforward lessons that any business can use to realize the same results.

Key insights in Measure What Matters

1
What do you get from this book? Master the power of OKRs and go from corporate zero to hero
2
OKRs are a kind of superpower that drives businesses to reach and even exceed their full potential
3
The path to modern-day OKRs was troubled, and might have stayed that way if not for one idealistic CEO
4
When Motorola tried to bully Intel, they used OKRs to fight back and reclaim control of the market
5
A big part of focus and commitment is being specific about what you need done, and when you need it
6
When you focus on one objective to the point you ignore everything else, dangers can arise
7
If a company isn’t aligned, then the work and employees both suffer
8
The only way to know whether your key results are being reached is to track them
9
Safe goals may be good for earning revenue, but risky goals are where true innovations are made
10
Failure is not your enemy; it is a way to learn, improve, and grow closer to your goals
11
No one wants to be belittled at work, which is why outdated reviews need to be replaced with CFRs
12
For employees to feel appreciated, companies must foster an environment where they feel respected
13
OKR superpowers are the foundation of any culture, and can facilitate enormous transformations
14
Summary of the key insights
15
Selected critiques in brief
16
Final word

Who should read Measure What Matters

Entrepreneurs • startup founders • CEOs • managers • business consultants • anyone in a leadership role

About the author of Measure What Matters

John Doerr is an American investor and chairman of the venture capital firm Kleiner Perkins. He is a former member of Intel, and one of Google’s original shareholders. In 2009, Doerr was appointed to President Obama’s Economic Recovery Advisory Board. Forbes has named him the 40th richest person in tech, with a net worth of nearly $10 billion.

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John Doerr

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