Rocket
By Michael Silverstein
Eight Lessons to Secure Infinite Growth. McGraw-Hill Education, 2015.
Summary of Rocket book by Michael Silverstein
A compelling account of how successful business leaders create fantastic brands and why seemingly disparate success stories are actually connected enough to provide useful guidance for other brands, so they can experience similar trajectories.
Chapters in Rocket book summary
What do you get from this book? Discover how great business leaders create fantastic brands
Iconic brands work hard to keep their customers happy and engaged so they’ll keep returning
Businesses need to envision customer desires by finding out what people love and hate
Take care of your loyal customers—even if they make up a small percentage of sales
Businesses can struggle if they lose their initial buzz and fail to stay fresh
Old tricks won’t always work—keep listening to your customers
Looks matter—being visually stunning can lead to lifelong customers
The value of staff contentment must be a focus—for happy employees equal happy customers
Convenience at your fingertips—the online capabilities of businesses can be limitless!
Taking big leaps can help your company soar—but remember to stick to your company values
All businesses experience ups and downs—but a dip doesn’t spell the end
Summary of the key insights
Selected critiques in brief
Final word
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Rocket — Book Summary Snapshot
Who should read Rocket book
- Professionals
- entrepreneurs
- HR managers
About the author of Rocket
Michael Silverstein
Michael J. Silverstein authored Treasure Hunt, The $10 Trillion Prize, Women Want More, and Trading Up. Alongside Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh, he runs the Boston Consulting Group (BCG). Dylan Bolden heads BCG’s loyalty practice. Rune Jacobsen heads BCG’s global consumer retail sector. And Rohan Sajdeh advises companies globally using his extensive consumer goods experience.
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