Creativity, Inc.
By Ed Catmull & Amy Wallace
Overseeing the Unseen Forces that Stand in the Way of True Inspiration. Random House, 2014.
Summary of Creativity, Inc. book by Ed Catmull & Amy Wallace
An honest, uncensored, and meta-level look into how leaders at Disney’s Pixar continuously hone and improve their creative movie-making process, and the key management lessons that you can apply to your own original endeavor today.
Chapters in Creativity, Inc. book summary
What do you get from this book? Leadership lessons for building creative business teams that delight audiences and consumers alike
Creative pursuits require collaborative environments that seek to balance business needs with originality
Establish your creative identity early and be prepared to stand by your principles, values, and genius
Non-hierarchical organizations allow creativity to flourish, regardless of product type or geographical location
Allow a passion for excellence to drive your decision-making processes—especially when it comes to your people
Fostering sustainable creativity requires hiring the right people and avoiding unhelpful mental models
A fear of failure promotes complacency and inflexibility in any creative process
Fostering a creative workplace, project, or career means implementing reliable processes that require time, patience, and honesty
Summary of the key insights
Selected critiques in brief
Final word
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Creativity, Inc. — Book Summary Snapshot
Who should read Creativity, Inc. book
- Managers and business leaders
- production technicians
- CGI professionals
- artists and animators
- project team leads
About the author of Creativity, Inc.
Ed Catmull
Ed Catmull, alongside Steve Jobs, founded Pixar in 1986 and went on to lead the studio in producing such hits as Toy Story and Finding Nemo, before being put in charge of Disney’s turnaround efforts in 2006. He is now the president of both Disney and Pixar. Journalist Amy Wallace is a highly-regarded writer for Esquire, GQ, and Elle.
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