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Built to Last

Built to Last

By Jim Collins & Jerry Porras

Successful Habits of Visionary Companies. Harper Business, 2002.

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14 mins read

13 Key insights

A brief summary of Built to Last

An insightful look at the inner workings of visionary companies and the sometimes small but extremely significant details that set them apart from their competitors, with guidance on how to build a business that not only endures but prospers.

Key insights in Built to Last

1
What do you get from this book? Learn what sets visionary companies apart from their competitors
2
Visionary companies are long-standing premier institutions that know how to pursue seemingly contradictory ideas simultaneously
3
A core ideology is an essential element of any company that aims to achieve visionary status
4
Articulating your company’s vision requires asking yourself a series of questions about values, purpose, and goals
5
Long-term goals are essential tools to help visionary companies stimulate progress while reinforcing their core ideologies
6
The leaders of visionary companies see the company itself—not their personality or a particular idea—as their greatest achievement
7
Visionary companies achieve success by demanding continuous improvement measured against their own standards, not those set externally or by competitors
8
Visionary companies adopt a relentless drive for progress that stimulates experimentation and innovation
9
Visionary companies are demanding places to work, insisting on high-performance standards and congruence with the company’s core ideology
10
Evolutionary progress occurs when employees are given the chance to experiment and innovate
11
Summary of the key insights
12
Selected critiques in brief
13
Final word

Who should read Built to Last

Entrepreneurs • businesspeople • business coaches • managers • researchers • anyone wanting to learn how to create a visionary company

About the author of Built to Last

Jim Collins is a consultant, researcher, and author specializing in the field of business management and company growth and sustainability. Jerry Porras is a retired organizational theorist and Lane Professor Emeritus at Stanford University Graduate School of Business.

author avatar

Jim Collins

author avatar

Jerry Porras

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