Built to Last
By Jim Collins & Jerry Porras
Successful Habits of Visionary Companies. Harper Business, 2002.
Summary of Built to Last book by Jim Collins & Jerry Porras
An insightful look at the inner workings of visionary companies and the sometimes small but extremely significant details that set them apart from their competitors, with guidance on how to build a business that not only endures but prospers.
Chapters in Built to Last book summary
What do you get from this book? Learn what sets visionary companies apart from their competitors
Visionary companies are long-standing premier institutions that know how to pursue seemingly contradictory ideas simultaneously
A core ideology is an essential element of any company that aims to achieve visionary status
Articulating your company’s vision requires asking yourself a series of questions about values, purpose, and goals
Long-term goals are essential tools to help visionary companies stimulate progress while reinforcing their core ideologies
The leaders of visionary companies see the company itself—not their personality or a particular idea—as their greatest achievement
Visionary companies achieve success by demanding continuous improvement measured against their own standards, not those set externally or by competitors
Visionary companies adopt a relentless drive for progress that stimulates experimentation and innovation
Visionary companies are demanding places to work, insisting on high-performance standards and congruence with the company’s core ideology
Evolutionary progress occurs when employees are given the chance to experiment and innovate
Summary of the key insights
Selected critiques in brief
Final word
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Built to Last — Book Summary Snapshot
Who should read Built to Last book
- Entrepreneurs
- businesspeople
- business coaches
- researchers
- anyone wanting to learn how to create a visionary company
About the author of Built to Last
Jim Collins
Jim Collins is a consultant, researcher, and author specializing in the field of business management and company growth and sustainability. Jerry Porras is a retired organizational theorist and Lane Professor Emeritus at Stanford University Graduate School of Business.
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