The Smarter Screen
By Shlomo Benartzi
Surprising Ways to Influence and Improve Online Behavior. Portfolio, 2015.
Summary of The Smarter Screen book by Shlomo Benartzi
A revealing examination on the influence of digital screens over human behavior, complete with case studies and suggestions for how digital screens can improve our lives rather than hinder them.
Chapters in The Smarter Screen book summary
What do you get from this book? How to take advantage of digital technology and avoid its pitfalls
Digital screens reduce our ability to pay attention, increase human error, and modify our behavior
Visceral beauty, visual complexity, and color play substantial roles in how well people trust, use, and like a website
People have a “display bias” for the center of a screen, failing to notice what lies around the edges
Too much feedback is just as harmful as too little feedback, resulting in inaction or poor decision-making
Digital displays and disfluency have a big impact on reading comprehension, memory retention, and how well people utilize websites
Personalized content makes it more relevant to consumers and more likely to be used
When presented with too many choices, people get overwhelmed and end up making no choices at all
The “tournament model” and “choice closure” reduce information overload and help consumers make informed choices
“Thinking architecture” and “Query Theory” provide strategies and solutions for consumers faced with difficult decisions
Summary of the key insights
Selected critiques in brief
Final word
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The Smarter Screen — Book Summary Snapshot
Who should read The Smarter Screen book
- Psychologists
- sociologists
- behavioral economists
- politicians
- anyone wanting to make better decisions about digital screen use
About the author of The Smarter Screen
Shlomo Benartzi
Behavioral economist Shlomo Benartzi served as the Chief Behavioral Economist for the Allianz Global Investors Center for Behavioral Finance. He is the co-founder of the Save More Tomorrow program (SMarT), dedicated to helping employees save more money. Jonah Lehrer is a bestselling author and popular blogger. He made regular contributions to The New Yorker magazine and Wired.com.
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Charles Duhigg
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Margaret Greenberg
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Ann Handley
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