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The Smarter Screen

The Smarter Screen

By Shlomo Benartzi

Surprising Ways to Influence and Improve Online Behavior. Portfolio, 2015.

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16 mins read

13 Key insights

A brief summary of The Smarter Screen

A revealing examination on the influence of digital screens over human behavior, complete with case studies and suggestions for how digital screens can improve our lives rather than hinder them.

Key insights in The Smarter Screen

1
What do you get from this book? How to take advantage of digital technology and avoid its pitfalls
2
Digital screens reduce our ability to pay attention, increase human error, and modify our behavior
3
Visceral beauty, visual complexity, and color play substantial roles in how well people trust, use, and like a website
4
People have a “display bias” for the center of a screen, failing to notice what lies around the edges
5
Too much feedback is just as harmful as too little feedback, resulting in inaction or poor decision-making
6
Digital displays and disfluency have a big impact on reading comprehension, memory retention, and how well people utilize websites
7
Personalized content makes it more relevant to consumers and more likely to be used
8
When presented with too many choices, people get overwhelmed and end up making no choices at all
9
The “tournament model” and “choice closure” reduce information overload and help consumers make informed choices
10
“Thinking architecture” and “Query Theory” provide strategies and solutions for consumers faced with difficult decisions
11
Summary of the key insights
12
Selected critiques in brief
13
Final word

Who should read The Smarter Screen

Psychologists • sociologists • behavioral economists • politicians • anyone wanting to make better decisions about digital screen use

About the author of The Smarter Screen

Behavioral economist Shlomo Benartzi served as the Chief Behavioral Economist for the Allianz Global Investors Center for Behavioral Finance. He is the co-founder of the Save More Tomorrow program (SMarT), dedicated to helping employees save more money. Jonah Lehrer is a bestselling author and popular blogger. He made regular contributions to The New Yorker magazine and Wired.com.

author avatar

Shlomo Benartzi

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