The Ride of a Lifetime
By Robert Iger
Lessons Learned from 15 Years as CEO of the Walt Disney Company. Random House, 2019.
Summary of The Ride of a Lifetime book by Robert Iger
Profound wisdom from one of the most celebrated and successful business leaders in the world, who worked in media and entertainment for over forty-five years, reinvented a beloved brand for the modern era, and established principles that empowered and evolved his company.
Chapters in The Ride of a Lifetime book summary
What do you get from this book? A highly accomplished CEO’s expert advice and experiences in entertainment
Throughout his early life and later stint as the head of Disney, Robert Iger learned many important leadership principles
At ABC, Iger became familiar with the television industry and the management style of his mentors
Iger celebrated successes and weathered through some flops at ABC, before it was acquired by an even bigger company
Adapting to two different corporate structures was daunting, but Iger kept taking on more responsibilities at Disney
As Disney faced difficult times, the board thought new leadership might help it recover
A hard-earned promotion for Iger allowed him to make some changes for improvement
Big risks were needed for Disney, which luckily, Iger was willing to make
Acquiring a 3D animation company wasn’t Iger’s only goal—he had other properties in mind, too
Under Iger, Disney continued to grow and embrace the modern technology they had previously ignored
It took a long time to come to an agreement with Fox; in the interim, other cultural changes were happening
Paving the way for his successors, Iger not only reinvigorated Disney, but became an icon for business leaders everywhere
Summary of the key insights
Selected critiques in brief
Final word
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The Ride of a Lifetime — Book Summary Snapshot
Who should read The Ride of a Lifetime book
- Business and studio execs
- organization leaders
- entrepreneurs
- media managers
- those who want to know how Disney transformed over twenty years
About the author of The Ride of a Lifetime
Robert Iger
Over two decades and counting, Robert Iger has grown the Walt Disney Company into an internationally renowned brand as CEO and chairman. He worked his way up after beginning his career in broadcast television. Since 2005, Iger has used forward-thinking strategies to acquire many popular properties and assets, expanding Disney into one of the largest and most well-known media companies in the world.
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