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The Ride of a Lifetime

The Ride of a Lifetime

By Robert Iger

Lessons Learned from 15 Years as CEO of the Walt Disney Company. Random House, 2019.

5.0 / 1

19 mins read

15 Key insights

A brief summary of The Ride of a Lifetime

Profound wisdom from one of the most celebrated and successful business leaders in the world, who worked in media and entertainment for over forty-five years, reinvented a beloved brand for the modern era, and established principles that empowered and evolved his company.

Key insights in The Ride of a Lifetime

1
What do you get from this book? A highly accomplished CEO’s expert advice and experiences in entertainment
2
Throughout his early life and later stint as the head of Disney, Robert Iger learned many important leadership principles
3
At ABC, Iger became familiar with the television industry and the management style of his mentors
4
Iger celebrated successes and weathered through some flops at ABC, before it was acquired by an even bigger company
5
Adapting to two different corporate structures was daunting, but Iger kept taking on more responsibilities at Disney
6
As Disney faced difficult times, the board thought new leadership might help it recover
7
A hard-earned promotion for Iger allowed him to make some changes for improvement
8
Big risks were needed for Disney, which luckily, Iger was willing to make
9
Acquiring a 3D animation company wasn’t Iger’s only goal—he had other properties in mind, too
10
Under Iger, Disney continued to grow and embrace the modern technology they had previously ignored
11
It took a long time to come to an agreement with Fox; in the interim, other cultural changes were happening
12
Paving the way for his successors, Iger not only reinvigorated Disney, but became an icon for business leaders everywhere
13
Summary of the key insights
14
Selected critiques in brief
15
Final word

Who should read The Ride of a Lifetime

Business and studio execs • CEOs • organization leaders • entrepreneurs • media managers • those who want to know how Disney transformed over twenty years

About the author of The Ride of a Lifetime

Over two decades and counting, Robert Iger has grown the Walt Disney Company into an internationally renowned brand as CEO and chairman. He worked his way up after beginning his career in broadcast television. Since 2005, Iger has used forward-thinking strategies to acquire many popular properties and assets, expanding Disney into one of the largest and most well-known media companies in the world.

author avatar

Robert Iger

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