Everybody Writes
By Ann Handley
Your Go-To Guide to Creating Ridiculously Good Content. John Wiley & Sons, 2014.
Summary of Everybody Writes book by Ann Handley
An expansive resource packed with tons of tips and tidbits for anyone who writes anything, especially those creating content for their business, and wanting to improve as a writer.
Chapters in Everybody Writes book summary
What do you get from this book? How to craft great content, build your brand, and engage an audience
Communicating well through writing is an essential skill that we all need to sharpen so we can enhance our content
Writing should be habitual, so just hammer out an ugly first draft, focusing on your purpose and audience
To make your content more appealing to readers, develop a sense of empathy for who they are
Organize and polish your content during rewriting, paying attention to word choice and sentence structure
Revise your text so you’re showing benefits to readers, not telling them, and break some age-old rules if necessary
Using an active voice helps improve the readability of your writing, as does adding visual interest
Tell your story in your own unique way rather than attempting to fake it
Publishing your content generously and ethically, taking key lessons from the school of journalism, will attract more viewers
Publish your content across platforms, just make sure the text is the right length and the message fits the medium
Several computer apps and software programs are available to aid you in crafting your texts
Summary of the key insights
Selected critiques in brief
Final word
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Everybody Writes — Book Summary Snapshot
Who should read Everybody Writes book
- business owners
- journalists
About the author of Everybody Writes
Ann Handley
Ann Handley is a pioneer of modern marketing and content creation. She is a speaker, best-selling author, and has her own website dedicated to helping businesses with their marketing. She’s also the author of Content Rules (2012), an informative text on creating content specifically for the modern world.
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