The 22 Immutable Laws of Marketing
By Jack Trout & Al Ries
Violate Them at Your Own Risk. Harper Business, 1993.
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16 mins read
14 Key insights
A brief summary of The 22 Immutable Laws of Marketing
The undeniable, proven list of successful marketing strategies, including several examples of companies that used them to great effect and the woeful tales of marketing law violations directly responsible for business blunders and ultimate bankruptcies.
Key insights in The 22 Immutable Laws of Marketing
Who should read The 22 Immutable Laws of Marketing
Marketers • business owners and managers • entrepreneurs • ad agencies • anyone who has wondered why some companies rise while others fail
About the author of The 22 Immutable Laws of Marketing
Brand strategist Al Ries is the cofounder of the consulting firm Ries &Ries, alongside his daughter. He is a best-selling author and taught the principles of successful marketing to companies worldwide. Jack Trout is president of Trout & Partners, a marketing firm with offices in more than a dozen countries. Ries and Trout revolutionized marketing with their positioning theory, co-writing multiple books of effective strategies that lead to profitable businesses.
Jack Trout
Al Ries
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