Categories

Podcasting Marketing Strategy

Podcasting Marketing Strategy

By Ciaran Rogers & Daniel Rowles

A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast. Kogan Page Limited, 2019.

0.0 / 0

21 mins read

17 Key insights

A brief summary of Podcasting Marketing Strategy

Everything you’ve ever wanted to know about podcasting wrapped up in one comprehensive plan to drive business, utilize your target audience, and grow a following as well as your finances.

Key insights in Podcasting Marketing Strategy

1
What do you get from this book? Proven methods for developing a podcast that’s engaging, unique, and financially successful
2
The popularity of podcasts makes it a critical tool for anyone looking to boost their business or generate more income
3
Understanding your core demographics is vital to growing an audience of happy listeners
4
The two most essential elements for your show are identifying your value proposition and picking the right format
5
Analytical tools are an effective way to measure your primary goals and mark your success
6
By following your customers’ “user journey,” you can generate targeted content and grow sales
7
The right branding and content plan will affect your customers’ perception of your company or show
8
Your podcasting website should include index pages and meta tags to increase SEO and rank higher in Google searches
9
The right voice recording hardware is vital, especially if you’re working with guests or co-hosts
10
There is a variety of editing software that makes it easier to refine your show after it’s recorded
11
Influencers make great guests but don’t approach them until your brand is in place
12
Making money from podcasts is possible, provided you have enough listeners and take a multifaced approach
13
Podcast servers are important for analyzing statistics which can help generate a targeted ad campaign
14
The future of podcasting may change as AIs develop, but listeners’ love for strong narratives will always be present
15
Summary of the key insights
16
Selected critiques in brief
17
Final word

Who should read Podcasting Marketing Strategy

Business owners • industry experts • hobbyists • marketers • anyone interested in podcasting • current podcasters who want to make money with their show

About the author of Podcasting Marketing Strategy

Daniel Rowles is a digital marketing specialist and award-winning author. He is a CIM fellow and course director, as well as their lead judge for the CIM Marketing Excellence award. Rowles co-hosts the Digital Marketing Podcast with Ciaran Rogers, the marketing director of Target Internet and an international branding expert. Their show has become a top ten global iTunes podcast.

author avatar

Ciaran Rogers

author avatar

Daniel Rowles

Books similar to Podcasting Marketing Strategy

Related books that discuss topics similar to the book Podcasting Marketing Strategy

You Only Have to Be Right Once

You Only Have to Be Right Once

Randall Lane

The Rise of the Instant Tech Billionaires. Portfolio Hardcover, 2014.

16 mins read

5 reads

Imagine It Forward

Imagine It Forward

Beth Cornstock

Courage, Creativity, and the Power of Change. Random House, 2018.

21 mins read

0 reads

Blitzscaling

Blitzscaling

Reid Hoffman

The Lightning-Fast Path to Building Massively Valuable Companies. Currency, 2018.

16 mins read

1 reads

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

Al Ries

Violate Them at Your Own Risk. Harper Business, 1993.

16 mins read

0 reads

Everybody Writes

Everybody Writes

Ann Handley

Your Go-To Guide to Creating Ridiculously Good Content. John Wiley & Sons, 2014.

17 mins read

4 reads

Related topics discussed in other books

Other books on similar topics in other fields and categories that may interest you

See all books in Entrepreneurship

Explore more in these categories

Discover other books in various fields that contain the topics of Podcasting Marketing Strategy

What Lobab users are saying

Not sure if Lobab e-book and audiobook summaries are for you? Take a look at what a few of our satisfied users are saying about our powerful platform.

Ramogh

Lobab is a standout in the world of book summary apps, offering concise, insightful summaries of a wide range of books. Its user-friendly interface and well-crafted summaries allow users to quickly grasp the essence of complex works, making it an invaluable tool for those looking to learn more in less time. Whether for personal growth or professional development, Lobab is a game changer for anyone wanting to expand their knowledge efficiently. Highly recommended!

Benjamin Roche

Top quality app with plenty of brilliant summaries!

Nedal Ahmed

I found a really great book app that has made reading even more enjoyable ⭐️📚. It is super easy to use, has a lot of books to choose from, gives personalized recommendations, works well with e-readers, has an active community, and is accessible to everyone. I highly recommend it to all book enthusiasts!

Shaabi12A

I really liked the idea of the combination between the facts of the book and the issues of it in one summary. Well done.

iiMaan18ii

High quality and standards, the dark mode is good idea and good experience. So excited about the new books you’re going to add.

Eyad

Excellent experience, I can read and listen to a book within 15 mins. I appreciate the ease of use as well.

Fahad

Unique experience of book summaries delivering high quality, bestseller books, and very well-designed app. Highly recommend 👍👍

Understand books and audiobooks in 15 minutes - with Lobab!

books