Podcasting Marketing Strategy
By Ciaran Rogers & Daniel Rowles
A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast. Kogan Page Limited, 2019.
Summary of Podcasting Marketing Strategy book by Ciaran Rogers & Daniel Rowles
Everything you’ve ever wanted to know about podcasting wrapped up in one comprehensive plan to drive business, utilize your target audience, and grow a following as well as your finances.
Chapters in Podcasting Marketing Strategy book summary
What do you get from this book? Proven methods for developing a podcast that’s engaging, unique, and financially successful
The popularity of podcasts makes it a critical tool for anyone looking to boost their business or generate more income
Understanding your core demographics is vital to growing an audience of happy listeners
The two most essential elements for your show are identifying your value proposition and picking the right format
Analytical tools are an effective way to measure your primary goals and mark your success
By following your customers’ “user journey,” you can generate targeted content and grow sales
The right branding and content plan will affect your customers’ perception of your company or show
Your podcasting website should include index pages and meta tags to increase SEO and rank higher in Google searches
The right voice recording hardware is vital, especially if you’re working with guests or co-hosts
There is a variety of editing software that makes it easier to refine your show after it’s recorded
Influencers make great guests but don’t approach them until your brand is in place
Making money from podcasts is possible, provided you have enough listeners and take a multifaced approach
Podcast servers are important for analyzing statistics which can help generate a targeted ad campaign
The future of podcasting may change as AIs develop, but listeners’ love for strong narratives will always be present
Summary of the key insights
Selected critiques in brief
Final word
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Podcasting Marketing Strategy — Book Summary Snapshot
Who should read Podcasting Marketing Strategy book
- Business owners
- industry experts
- anyone interested in podcasting
- current podcasters who want to make money with their show
About the author of Podcasting Marketing Strategy
Ciaran Rogers
Daniel Rowles is a digital marketing specialist and award-winning author. He is a CIM fellow and course director, as well as their lead judge for the CIM Marketing Excellence award. Rowles co-hosts the Digital Marketing Podcast with Ciaran Rogers, the marketing director of Target Internet and an international branding expert. Their show has become a top ten global iTunes podcast.
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