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Getting Real

Getting Real

By David Heinemeier Hansson & Jason Fried

The Smarter, Faster, Easier Way to Build a Successful Web Application. 37signals, 2006.

13 min read25 min listen12 chapters
5.0(1 ratings)

Summary of Getting Real book by David Heinemeier Hansson & Jason Fried

An unconventional take on how to design web-based applications and online portals, with creative advice that can help any company adopt a lean, user-friendly approach for their next project in a low-risk, low-investment way.

Chapters in Getting Real book summary

Free Sample
1

What do you get from this book? Powerful web application design strategies that cut through abstract notions and deliver results

2

When you scratch your own itch, you are more likely to develop a breakout product that others will want too

3

Make every effort to financially bootstrap your business and avoid taking on investors unless you must

4

Build a lean, agile team and then simplify your product design

5

Avoid perfectionism during the early days of designing a product—details are best left till last

6

Hire hungry candidates that are passionate, enthusiastic, and willing to learn about your company and product

7

Keeping your team productive means ridding your organization of time-wasting activities

8

Draw potential users to your app, product, or service by building a solution they can’t help but talk about

9

Select enticing promotions to boost awareness of your product before, during, and after a launch

10

Summary of the key insights

11

Selected critiques in brief

12

Final word

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Who should read Getting Real book

  • Entrepreneurs and startups
  • software designers
  • C-Suite level executives and other business leaders
  • web developers
  • programmers

About the author of Getting Real

David Heinemeier Hansson

David Heinemeier Hansson

As the co-founder and president of 37signals, Jason Fried remains as committed to scrappy, web-based tools that work as he did when he initially developed Basecamp and other leading enterprise software solutions. David Heinemeier Hasson is the creator of Ruby on Rails, which is the platform of choice for Twitter, Shopify, and more than one million other web apps.

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