Don’t Make Me Think, Revisited
By Steve Krug
A Common Sense Approach to Web and Mobile Usability. New Riders, 2014.
Summary of Don’t Make Me Think, Revisited book by Steve Krug
An insightful step-by-step guide for increasing the usability of websites and their mobile versions, to assist businesses in launching and maintaining sites that effectively improve user experience and satisfaction through smart layout and design.
Chapters in Don’t Make Me Think, Revisited book summary
What do you get from this book? A strategy for maximizing the impact of your website or mobile app
Make each click the obvious choice—usability means an average person can easily figure out your website
The way people actually use websites is quite different from how we think they use them
People don’t read the text on websites—they scan it for relevant words or phrases
Edit down all of the writing on each page, then cut that in half to simplify further
Effective navigation should smoothly guide visitors to find what they need, and tell them where they are and what’s there
Your homepage must serve multiple functions without being messy or overwhelming
Usability testing should be an essential component of your website or mobile app design process
Do-it-yourself usability testing is a quick, cheap, and eye-opening way to learn what works and what doesn’t
Adapting your website to mobile involves prioritizing its most important features and retaining usability
Formatting for accessibility is also crucial, and is not overly difficult to implement
Summary of the key insights
Selected critiques in brief
Final word
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Don’t Make Me Think, Revisited — Book Summary Snapshot
Who should read Don’t Make Me Think, Revisited book
- Marketing professionals
- web designers
- e-commerce managers
- business students
- entrepreneurs
About the author of Don’t Make Me Think, Revisited
Steve Krug
Best-selling author Steve Krug is an expert in online user experience and digital marketing. His books are considered required reading material for students of marketing, web design, and other related business topics.
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