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Don’t Make Me Think, Revisited

Don’t Make Me Think, Revisited

By Steve Krug

A Common Sense Approach to Web and Mobile Usability. New Riders, 2014.

0.0 / 0

17 mins read

14 Key insights

A brief summary of Don’t Make Me Think, Revisited

An insightful step-by-step guide for increasing the usability of websites and their mobile versions, to assist businesses in launching and maintaining sites that effectively improve user experience and satisfaction through smart layout and design.

Key insights in Don’t Make Me Think, Revisited

1
What do you get from this book? A strategy for maximizing the impact of your website or mobile app
2
Make each click the obvious choice—usability means an average person can easily figure out your website
3
The way people actually use websites is quite different from how we think they use them
4
People don’t read the text on websites—they scan it for relevant words or phrases
5
Edit down all of the writing on each page, then cut that in half to simplify further
6
Effective navigation should smoothly guide visitors to find what they need, and tell them where they are and what’s there
7
Your homepage must serve multiple functions without being messy or overwhelming
8
Usability testing should be an essential component of your website or mobile app design process
9
Do-it-yourself usability testing is a quick, cheap, and eye-opening way to learn what works and what doesn’t
10
Adapting your website to mobile involves prioritizing its most important features and retaining usability
11
Formatting for accessibility is also crucial, and is not overly difficult to implement
12
Summary of the key insights
13
Selected critiques in brief
14
Final word

Who should read Don’t Make Me Think, Revisited

Marketing professionals • web designers • e-commerce managers • business students • entrepreneurs

About the author of Don’t Make Me Think, Revisited

Best-selling author Steve Krug is an expert in online user experience and digital marketing. His books are considered required reading material for students of marketing, web design, and other related business topics.

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Steve Krug

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