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The One Hour Content Plan

The One Hour Content Plan

By Meera Kothand

The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells. CreateSpace Independent Publishing Platform, 2017.

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18 mins read

15 Key insights

A brief summary of The One Hour Content Plan

A step-by-step guide for generating a year’s worth of blog content that hooks readers, keeps them coming back, and sells your products or services so you can make a living doing what you love.

Key insights in The One Hour Content Plan

1
What do you get from this book? Strategies for launching a blog that hooks readers and makes you money
2
Blogs are simple as long as you understand the fundamentals of marketing, such as content strategy, SEO, and mindshare
3
Figuring out your specific niche will help you understand your readers’ problems so you know how to help them
4
Understanding your reader persona helps you engage with people, turning strangers into subscribers, fans, and then customers
5
Your brand consists of your unique spin on a topic and a swipe file stores ideas that fit that brand
6
Understanding the five categories of blog readers will help you market content and make sales
7
Identifying post categories and writing appropriate content can help you achieve quarterly goals
8
Use the ADDE formula to develop your brand voice and communicate to readers
9
Start with a strong headline that hooks readers to your intro and body
10
Optimize your post with editing apps, trigger words, images, and more
11
Promoting your blog through social media, emails, and paid promotions is a simple way to gain new fans
12
Tools like an editorial calendar are essential for managing content, creating headlines, and finding keywords
13
Summary of the key insights
14
Selected critiques in brief
15
Final word

Who should read The One Hour Content Plan

Bloggers • students • stay-at-home moms and dads • writers • anyone with a course to sell • entrepreneurs interested in marketing their business

About the author of The One Hour Content Plan

Meera Kothand is an email marketing strategist and bestselling Amazon author. Kothand has dedicated her professional career to helping others make money through blogging and marketing. Her popular site and blog, meerakothand.com, was listed as “one of the 100 Best Sites for Solopreneurs” two years running.

author avatar

Meera Kothand

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