Primed to Perform
By Lindsay Mcgregor & Neel Doshi
How to Build the Highest Performing Cultures Through the Science of Total Motivation. Harper Business, 2015.
Summary of Primed to Perform book by Lindsay Mcgregor & Neel Doshi
A radical, step-by-step approach to cultivating a workplace culture where employees thrive, sales flourish, and customers return, all based on utilizing new concepts in psychology along with the Total Motivation Factor tool.
Chapters in Primed to Perform book summary
What do you get from this book? How to build a workplace culture driven by creativity and adaptation
Inspire people through Total Motivation to create a successful and sustainable company culture
The three direct motives help work performance by driving individuals to get their job done for the right reasons
Indirect motives like emotional and economic pressure can hurt productivity at work and negatively affect company culture
To measure ToMo, use a formula that focuses on the six motivations for every person in the company
Adaptive performance demonstrates creativity, while tactical performance addresses method; both are necessary for success
The three effects that impact performance, based on direct and indirect motivations, should be avoided at all costs
High-performing organizations are built on culture and strategy, creating a society where “emergence” is the norm
Bias and blame are intricately linked and negatively affect total motivation
There are four main crossroads that all companies face; those who choose to be fluid and not freeze are more likely to survive
Creating an optimal culture is difficult but can be accomplished with the right type of leaders and well-developed ToMo goals
Defining your company’s identity and crafting roles properly are vital to creating a culture with clear objectives and optimal productivity
Using five characteristics to determine roles, and giving workers a choice when it comes to compensation increases clarity and happiness
Strong societies and collective action are necessary for high performance, but beware of free riders
Summary of the key insights
Selected critiques in brief
Final word
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Primed to Perform — Book Summary Snapshot
Who should read Primed to Perform book
- Entrepreneurs
- business owners
- anyone wanting to improve their workplace
About the author of Primed to Perform
Lindsay Mcgregor
Neel Doshi founded an award-winning startup and worked as a partner at McKinsey and Company. Lindsay McGregor has an MBA from Harvard University and has worked extensively with Fortune 500 companies. Together, the two of them founded the Vega Factor in 2015. This groundbreaking software platform specializes in web-based tools that allow businesses to adapt, grow, and collaborate.
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