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New to Big

New to Big

By Christina Wallace & David Kidder

How Established Businesses Can Grow Like Startups. Currency, 2019.

14 min read26 min listen13 chapters

Summary of New to Big book by Christina Wallace & David Kidder

A revolutionary approach for traditional companies and large businesses to use startup processes and growth strategies, to expand into new markets and remain relevant and profitable.

Chapters in New to Big book summary

Free Sample
1

What do you get from this book? Learn how to foster innovation within a large company as a new growth strategy

2

Your big, established company can’t use old processes to continue to grow in the future

3

Large businesses used to exist for the customer, but demand for efficiency shifted the focus to prioritizing shareholders

4

Growth-minded leadership requires people who can adopt a dynamic startup mentality

5

Your organization needs to stop looking towards markets for growth and widen your scope to discover customers’ underlying problems

6

Big companies have incremental leaders for business as usual, but a new to big strategy requires a growth leader

7

When you discover an opportunity for an innovative solution, you need to validate it before committing resources to it

8

Growth requires the oversight of a board of directors which sets goals, provides resources, and clears roadblocks

9

You need to find people with a blend of talents for your growth team, and maintain their job security

10

You can create a culture of constantly incorporating new ideas if you facilitate a sustainable growth process

11

Summary of the key insights

12

Selected critiques in brief

13

Final word

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Who should read New to Big book

  • business leaders
  • entrepreneurs
  • anyone who wants to grow their big business
  • innovative thinkers working in corporate jobs

About the author of New to Big

Christina Wallace

Christina Wallace

David Kidder is the CEO of Bionic and an angel investor at dozens of companies and co-founded Clickable and SmartRay Network—both acquired by larger companies. Kidder has also authored The Startup Playbook. Christina Wallace is Senior Lecturer of Entrepreneurial Management at Harvard Business School; she also co-founded a fashion company and has worked as a management consultant.

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