
New to Big
By Christina Wallace & David Kidder
How Established Businesses Can Grow Like Startups. Currency, 2019.
Summary of New to Big book by Christina Wallace & David Kidder
A revolutionary approach for traditional companies and large businesses to use startup processes and growth strategies, to expand into new markets and remain relevant and profitable.
Chapters in New to Big book summary
What do you get from this book? Learn how to foster innovation within a large company as a new growth strategy
Your big, established company can’t use old processes to continue to grow in the future
Large businesses used to exist for the customer, but demand for efficiency shifted the focus to prioritizing shareholders
Growth-minded leadership requires people who can adopt a dynamic startup mentality
Your organization needs to stop looking towards markets for growth and widen your scope to discover customers’ underlying problems
Big companies have incremental leaders for business as usual, but a new to big strategy requires a growth leader
When you discover an opportunity for an innovative solution, you need to validate it before committing resources to it
Growth requires the oversight of a board of directors which sets goals, provides resources, and clears roadblocks
You need to find people with a blend of talents for your growth team, and maintain their job security
You can create a culture of constantly incorporating new ideas if you facilitate a sustainable growth process
Summary of the key insights
Selected critiques in brief
Final word
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New to Big — Book Summary Snapshot
Who should read New to Big book
- business leaders
- entrepreneurs
- anyone who wants to grow their big business
- innovative thinkers working in corporate jobs
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