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The Startup Playbook

The Startup Playbook

By David S. Kidder

Secrets of the Fastest-Growing Startups from their Founding Entrepreneurs. Chronicle Books, 2012.

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15 mins read

14 Key insights

A brief summary of The Startup Playbook

The collected wisdom of several successful business founders, how they started and nurture their businesses, and what advice they offer to those who want to do the same.

Key insights in The Startup Playbook

1
What do you get from this book? Learn key elements and insights for your startup from experienced founders
2
When your strengths and passions align with a gap in the marketplace, you’ll find your perfect business
3
Your business should be uncompromisingly focused on your goal, because no one else will share your vision
4
A startup should respect their investors’ money by being frugal and making lean decisions
5
A market’s size doesn’t make for a good reason to create a business, but market inefficiency does
6
A successful business identifies their customer’s niche needs and solves them ten times better than their competitors
7
Businesses with ambitious visions to change the world and leave a legacy are the only ones worth pursuing
8
Smart founders surround themselves with a team that’s skilled in their weaknesses so they can scale larger
9
The only failure you should avoid is the failure to try—everything else is a lesson
10
Entrepreneurs should produce a great product for excellence’s sake, not for profit—if it’s good, the money will follow
11
A successful business is flexible and pivots as the market changes, or risks becoming obsolete
12
Summary of the key insights
13
Selected critiques in brief
14
Final word

Who should read The Startup Playbook

Entrepreneurs • business leaders and managers • anyone thinking about starting a business • business futurists

About the author of The Startup Playbook

David Kidder is the CEO of Bionic and an angel investor at dozens of companies. Previously, Kidder co-founded Clickable and SmartRay Network. He is a managing partner at Alt Option Return investment fund and partners with new startups to help them grow. Kidder has written The Intellectual Devotional series and New to Big.

author avatar

David S. Kidder

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