Thinking in New Boxes
By Alan Iny & Luc de Brabandere
A New Paradigm for Business Creativity. Random House, 2013.
Summary of Thinking in New Boxes book by Alan Iny & Luc de Brabandere
A strategic guideline to exploring your mental models, how they impact your business, and fostering creative ways to overcome self-limiting beliefs and practically innovate solutions to adapt and thrive.
Chapters in Thinking in New Boxes book summary
What do you get from this book? A process-driven plan to creatively break down and rebuild your core assumptions
Everyone classifies their world into boxes to make sense of what they know and see
Build a new box! To break out of your thinking patterns, you need a new way to classify your world
Unless you’re willing to doubt and investigate the effectiveness of your boxes, you won’t be able to innovate
Information about your context, area, and global environment give you pathways for you to explore
To inspire solutions, you need the freedom to brainstorm, and to facilitate exercises designed to engage creativity
Imagining a range of unlikely future scenarios will create new boxes for your business
Using the new boxes from a creative exploration, key decision-makers can converge to create a strategic vision
A good idea doesn’t last forever—innovation and leadership demand the courage to constantly reevaluate your mental models
Summary of the key insights
Selected critiques in brief
Final word
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Thinking in New Boxes — Book Summary Snapshot
Who should read Thinking in New Boxes book
- Entrepreneurs and business owners
- anyone that feels stuck in a rut
- managers and leaders
- artists and creatives
About the author of Thinking in New Boxes
Alan Iny
Luc de Brabandere is a senior advisor and management consultant at The Boston Consulting Group. He has served as the general manager for the Brussels Stock Exchange and chairman for National Geographic Institute. Alan Iny is the Global Lead for Creativity at The Boston Consulting Group. The authors have co-published in journals on the philosophy and practice of business creativity.
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