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Million Dollar Micro Business

Million Dollar Micro Business

By Tina Tower

How to Turn Your Expertise into a Digital Online Course. Wiley, 2021.

0.0 / 0

21 mins read

17 Key insights

A brief summary of Million Dollar Micro Business

An expert’s guide to building and marketing your online course using the skills and knowledge you already have, complete with real-life case studies that demonstrate how to put it all into action.

Key insights in Million Dollar Micro Business

1
What do you get from this book? How to leverage your passion and grow your online business teaching others
2
A digital micro business is a one or two-person company that gives you money and freedom while helping others
3
It’s normal to feel anxious about building your personal brand, but overcoming those fears is necessary to moving forward
4
It’s crucial that you find time to create your course and change up your plans if things go wrong
5
Once you know who your target audience is, you can refine your vision to support everyone’s goals
6
Selecting and protecting your business name is the first step toward establishing your online presence
7
When you know what your expenses are going to be, you can plan for them ahead of time
8
Course videos should be geared toward your ideal client, and kept short and to the point
9
Setting a fair price and the right delivery system for your program will benefit both you and your clients
10
A proper website includes a landing page, blog posts, and lead magnet
11
A solid marketing plan relies on social media and SEO to boost your online presence and calls to action
12
By working with third-party media in all its forms and participating in speaking engagements, you increase visibility
13
As your business grows, you’ll need to grow and change with it in order to achieve both freedom and profit
14
While making a million dollars is possible, your main goal should be to live freely and help others
15
Summary of the key insights
16
Selected critiques in brief
17
Final word

Who should read Million Dollar Micro Business

Entrepreneurs • freelancers • seasoned professionals • educators • anyone interested in working from home • passion-driven people who want to share their knowledge

About the author of Million Dollar Micro Business

Tina Tower is an Australian entrepreneur, business consultant, and women’s advocate. She is the founder of the Begin Bright franchise, a children’s tutoring program, and Her Empire Builder, a coaching program for business-minded women. In 2014, Tower was named Telstra National Young Business Woman of the Year. She has also been featured in Huffington Post and on The Today Show.

author avatar

Tina Tower

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