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Anything You Want

Anything You Want

By Derek Sivers

40 Lessons for a New Kind of Entrepreneur. Do You Zoom, Inc., 2011.

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13 mins read

12 Key insights

A brief summary of Anything You Want

A delightfully direct and personal manifesto of the lessons every entrepreneur should know about starting a business, passionately running it, and effectively serving their customers.

Key insights in Anything You Want

1
What do you get from this book? Exclusive insights from a serial entrepreneur’s unintentional business journey
2
Step away from traditional business strategies to pursue what makes you happy and create your dream job
3
Business should not be hard – start with one simple idea and innovate until you hit success
4
It's not always about the money – your purpose is to serve your customers
5
If you solve your own problem, you’ll likely solve someone else’s problem as well – that’s a business
6
Adapt to what your customers need and you’ll never be irrelevant
7
Start small even if you don’t have the funding – it’s better than not starting at all
8
Your personal touch is what makes customers love your business
9
Transition from simply being self-employed to being a business owner, which requires delegation and separation
10
Summary of the key insights
11
Selected critiques in brief
12
Final word

Who should read Anything You Want

Independent thinkers • students of business • managers and leaders • entrepreneurs • business owners

About the author of Anything You Want

Derek Sivers is a professional musician who accidentally turned a hobby into a successful online independent music company, CD Baby. After selling his company for 22 million dollars, Sivers has traveled the world, continued to play music, and founded several more ventures; he continues to write on the subject of business on his blog.

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Derek Sivers

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