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The Secrets to Writing a Successful Business Plan

The Secrets to Writing a Successful Business Plan

By Hal Shelton

A Pro Shares a Step-by-Step Guide to Creating a Plan That Gets Results. Summit Valley Press, 2014.

15 min read27 min listen13 chapters

Summary of The Secrets to Writing a Successful Business Plan book by Hal Shelton

A practical, detailed guide for new or growing businesses, describing how to create an effective business plan that draws in potential investors and provides you with the perspective and information you need to successfully move forward.

Chapters in The Secrets to Writing a Successful Business Plan book summary

Free Sample
1

What do you get from this book? A guide to creating an outstanding business plan and avoiding common startup problems

2

A business plan is both a document and a discovery process—it should demonstrate how achievable your idea is

3

Your business plan will look different depending on the specifics of your idea and who’s reading it

4

Make sure to focus on the customer need you’ll be solving and avoid other common business plan mistakes

5

The executive summary is the most meaningful part of your business plan—make sure it grabs the reader’s attention

6

Include a marketing section based on in-depth research and sales goals, and sections on operations and your management team

7

Realistic financial statements provide the numbers to support the rest of your business plan

8

There are many ways to acquire funding for your business; having a solid business plan on hand is essential

9

Don’t be afraid to ask for advice and turn to others for help—a business plan is never finished

10

Stay focused by concentrating on your Critical Success Factors and creating SMART goals and actionable strategies

11

Summary of the key insights

12

Selected critiques in brief

13

Final word

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Who should read The Secrets to Writing a Successful Business Plan book

  • Entrepreneurs
  • aspiring small business owners
  • people considering starting a non-profit
  • anyone curious why business plans are so important

About the author of The Secrets to Writing a Successful Business Plan

Hal Shelton

Hal Shelton

Following a long career as CFO of an NYSE-listed company, Hal Shelton became an angel investor in early-stage technology companies. This experience, combined with his work as a mentor with the SCORE association, gives him a unique and wide-ranging perspective on all aspects of creating a useful business plan and avoiding the problems that cause many startups to fail.

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