
The Secrets to Writing a Successful Business Plan
By Hal Shelton
A Pro Shares a Step-by-Step Guide to Creating a Plan That Gets Results. Summit Valley Press, 2014.
Summary of The Secrets to Writing a Successful Business Plan book by Hal Shelton
A practical, detailed guide for new or growing businesses, describing how to create an effective business plan that draws in potential investors and provides you with the perspective and information you need to successfully move forward.
Chapters in The Secrets to Writing a Successful Business Plan book summary
What do you get from this book? A guide to creating an outstanding business plan and avoiding common startup problems
A business plan is both a document and a discovery process—it should demonstrate how achievable your idea is
Your business plan will look different depending on the specifics of your idea and who’s reading it
Make sure to focus on the customer need you’ll be solving and avoid other common business plan mistakes
The executive summary is the most meaningful part of your business plan—make sure it grabs the reader’s attention
Include a marketing section based on in-depth research and sales goals, and sections on operations and your management team
Realistic financial statements provide the numbers to support the rest of your business plan
There are many ways to acquire funding for your business; having a solid business plan on hand is essential
Don’t be afraid to ask for advice and turn to others for help—a business plan is never finished
Stay focused by concentrating on your Critical Success Factors and creating SMART goals and actionable strategies
Summary of the key insights
Selected critiques in brief
Final word
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The Secrets to Writing a Successful Business Plan — Book Summary Snapshot
Who should read The Secrets to Writing a Successful Business Plan book
- Entrepreneurs
- aspiring small business owners
- people considering starting a non-profit
- anyone curious why business plans are so important
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