A/B Testing
By Pete Koomen & Dan Siroker
The Most Powerful Way to Turn Clicks into Customers. Wiley, 2013.
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15 mins read
13 Key insights
A brief summary of A/B Testing
A practical, example-driven guide to experimenting, refining, and optimizing your website, and using that data to make thoughtful, informed decisions about the direction of your company.
Key insights in A/B Testing
Who should read A/B Testing
Web developers • IT staff • designers • entrepreneurs • software engineers • copywriters • anyone interested in making data-centered decisions
About the author of A/B Testing
Dan Siroker and Pete Koomen are the co-founders of an A/B testing platform, Optimizely, which has thousands of clients including IBM and The Wall Street Journal. Siroker served as Analytics Director on the 2008 Obama campaign. Koomen previously worked as a Product Manager at Google.
Pete Koomen
Dan Siroker
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