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Becoming a Data Head

Becoming a Data Head

By Jordan Goldmeier & Alex J. Gutman

How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning. Wiley, 2021.

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21 mins read

17 Key insights

A brief summary of Becoming a Data Head

Revelations in data science that provide non-experts with the knowledge and tools for critical analysis and discussion, thereby giving your business an edge and making you a more effective leader.

Key insights in Becoming a Data Head

1
What do you get from this book? Essential skills for understanding data and using it to make better decisions
2
Data science has become a necessary tool for today’s organizations, and can significantly impact your business
3
Identifying the central issues facing your company is more beneficial than applying new methodologies that may not be effective
4
By learning the most common terms used by data scientists, you can communicate more effectively with them
5
Variation in data can cause uncertainty, but statistics and probability moderate the ambiguity
6
Probability is difficult to predict thanks largely to our intuition, so just focus on understanding the relationship between events
7
Statistical inference helps researchers challenge the status quo and formulate new ideas
8
Questioning data in the right ways and using exploring data analysis can you help you assess how to use it
9
Exploratory data analysis gets to the root of matters, enabling you to see the whole picture
10
Unsupervised learning techniques like clustering and dimensionality reduction are simple ways to boil down a data set
11
Linear regression and classification models are types of supervised learning that make predictions about people and situations
12
There are many ways that data can be misinterpreted, even by artificial intelligence
13
Algorithms of deep learning are important for new technology, but can be biased
14
Although humans aren’t perfect, we can all become data heads and drive change from within our company
15
Summary of the key insights
16
Selected critiques in brief
17
Final word

Who should read Becoming a Data Head

Marketing professionals • aspiring data scientists • managers • executives • research and development teams • anyone wanting to understand how data impacts business and the world

About the author of Becoming a Data Head

Alex J. Gutman is a data scientist and corporate trainer. He served as director of science at Proctor and Gamble, and as an adjunct professor at the Air Force Institute of Technology, where he earned his Ph.D. Jordan Goldmeier is an international analytics professional and volunteer emergency medical technician, as well as a nine-time winner of Microsoft’s Most Valuable Professional Award.

author avatar

Jordan Goldmeier

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Alex J. Gutman

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