Will It Fly?
By Pat Flynn
How to Test Your Next Business Idea So You Don’t Waste Time and Money. SPI Publications, 2016.
Summary of Will It Fly? book by Pat Flynn
A serial entrepreneur’s manual for defining your dream business, refining your concept, testing your product, finding and selling to your ideal customers, and launching a profitable venture.
Chapters in Will It Fly? book summary
What do you get from this book? A complete resource to refine your ideas and launch your dream business
You have to determine whether your business idea will be worth the effort before you get to work on it
Your business should support your life goals, so you need to clarify what it is you really want
Get specific about your idea using mind maps, writing it as a single sentence, and talking about it with others
Research the people in your niche, the places they congregate, and their tastes, to know where and how to sell
Learn all about your customers’ problems, language, anecdotes, and needs so you can create and sell something they want
Validate your business idea by getting in front of your ideal audience and asking them to buy what you’re selling
If you can prove your business could work, it will motivate you to pursue it
Summary of the key insights
Selected critiques in brief
Final word
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Will It Fly? — Book Summary Snapshot
Who should read Will It Fly? book
- Entrepreneurs
- anyone feeling stuck in their day jobs
- business owners
- anyone dreaming of starting a business
About the author of Will It Fly?
Pat Flynn
Pat Flynn runs the Smart Passive Income blog and podcast, teaching and inspiring the next generation of entrepreneurs. Flynn has launched several successful online businesses and uses his own experience for his courses, lectures, and to advise internet companies. He has authored Let Go and Superfans.
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