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Will It Fly?

Will It Fly?

By Pat Flynn

How to Test Your Next Business Idea So You Don’t Waste Time and Money. SPI Publications, 2016.

0.0 / 0

12 mins read

11 Key insights

A brief summary of Will It Fly?

A serial entrepreneur’s manual for defining your dream business, refining your concept, testing your product, finding and selling to your ideal customers, and launching a profitable venture.

Key insights in Will It Fly?

1
What do you get from this book? A complete resource to refine your ideas and launch your dream business
2
You have to determine whether your business idea will be worth the effort before you get to work on it
3
Your business should support your life goals, so you need to clarify what it is you really want
4
Get specific about your idea using mind maps, writing it as a single sentence, and talking about it with others
5
Research the people in your niche, the places they congregate, and their tastes, to know where and how to sell
6
Learn all about your customers’ problems, language, anecdotes, and needs so you can create and sell something they want
7
Validate your business idea by getting in front of your ideal audience and asking them to buy what you’re selling
8
If you can prove your business could work, it will motivate you to pursue it
9
Summary of the key insights
10
Selected critiques in brief
11
Final word

Who should read Will It Fly?

Entrepreneurs • anyone feeling stuck in their day jobs • business owners • anyone dreaming of starting a business

About the author of Will It Fly?

Pat Flynn runs the Smart Passive Income blog and podcast, teaching and inspiring the next generation of entrepreneurs. Flynn has launched several successful online businesses and uses his own experience for his courses, lectures, and to advise internet companies. He has authored Let Go and Superfans.

author avatar

Pat Flynn

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