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Surrounded by Idiots

Surrounded by Idiots

By Thomas Erikson

The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life). St. Martin’s Essentials, 2019.

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19 mins read

16 Key insights

A brief summary of Surrounded by Idiots

A groundbreaking handbook that explains the four core personality types—yellow, blue, green, and red—with detailed communication strategies tailored to each so that you can enrich personal and professional relationships and minimize misunderstandings.

Key insights in Surrounded by Idiots

1
What do you get from this book? A guide to communicating with the seemingly incomprehensible people around us
2
There are no idiots; different people simply have different ways of communicating
3
The way in which we’re brought up influences our behavior, though genetics also play a role
4
Reds like to dominate a group, while Yellows harness their optimism to inspire others
5
While Greens are trying to maintain stability, Blues are more concerned with compliance
6
We may view ourselves one way, but others see an entirely different picture
7
People communicate a lot more with their hands, eyes, and posture than with their words
8
By tailoring our approach to Reds and Yellows, we can overcome their bold personalities and facilitate stronger communication
9
Greens and Blues feel calmer when they know what to expect, so give them what they want
10
No one wants to hear that they’ve messed up, but phrasing criticisms correctly can smooth things over
11
Certain colors complement one another, and therefore make better work partners
12
Some colors explode, others simmer; if you know what stresses them out, you can ease the tension
13
Learning how to effectively communicate with multiple colors is the only way to achieve your goals
14
Summary of the key insights
15
Selected critiques in brief
16
Final word

Who should read Surrounded by Idiots

Entrepreneurs • teachers • business leaders • couples struggling to connect • introverts looking to develop meaningful relationships • anyone who want to strengthen their communication skills

About the author of Surrounded by Idiots

Thomas Erikson is a Swedish communication expert, behaviorist, and lecturer. For over twenty years, he has shared his insights and training techniques with companies like IKEA, Microsoft, Volvo, and Coca Cola. His world-renowned book, Surrounded by Idiots, has sold over 3 million copies globally since its publication in 2014, and is available in 55 languages.

author avatar

Thomas Erikson

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