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Chaos Monkeys

Chaos Monkeys

By Antonio Garcia Martinez

Obscene Fortune and Random Failure in Silicon Valley. Harper, 2016.

0.0 / 0

18 mins read

15 Key insights

A brief summary of Chaos Monkeys

A surprisingly frank insider’s perspective on the machinations of Silicon Valley from tech startup to Twitter and beyond, from the man who would become Facebook’s first ads targeting manager and get fired soon after.

Key insights in Chaos Monkeys

1
What do you get from this book? A close examination of Silicon Valley from a man who helped run it
2
Credit and credit derivatives are terms used freely in both Silicon Valley and Wall Street
3
Martinez went from Goldman Sachs to Silicon Valley, where he ultimately formed his own startup
4
Y Combinator and angel investors supplied the knowledge and money to get AdGrok started
5
After failing to secure a larger investment, Martinez and his co-founders are sued and lie to pay their lawyers
6
Twitter showed interest in buying AdGrok in 2011, around the same time Martinez’s ex-girlfriend became pregnant with their second child
7
Facebook wanted Martinez but not his co-founders and his decision had Twitter varying their offers to buy AdGrok
8
Martinez faced many challenges when he came to Facebook, including creating an ads product that worked well
9
New security measures generated a Facebook “election” but did nothing to make Martinez’s job easier
10
Frustration set in over the lack of a viable way to monetize ads despite the introduction of “Sponsored Stories”
11
Facebook faced competition with Google Plus—and tried and failed to grow its audience
12
“FBX” became Martinez’s final attempt to create a Facebook ads system, ultimately getting him fired
13
Summary of the key insights
14
Selected critiques in brief
15
Final word

Who should read Chaos Monkeys

CEOs • startups • entrepreneurs • managers • techies • anyone interested in Silicon Valley

About the author of Chaos Monkeys

Antonio Garcia Martinez studied at Berkeley before taking a job with Goldman Sachs. He left there to form his own startup, AdGrok, eventually selling it to Twitter and taking a job as product manager at Facebook. His autobiography on these experiences, Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley, was a New York Times bestseller.

author avatar

Antonio Garcia Martinez

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