Value Proposition Design
By Karl Pillemer & Alexander Osterwalder, et al.
How to Create Products and Services Customers Want. John Wiley & Sons, Inc., 2014.
Summary of Value Proposition Design book by Karl Pillemer & Alexander Osterwalder, et al.
Concise, contemporary, and workable strategies combined with simple but effective tools for generating goods and services that draw in new customers, preserve old customers, and help your business grow.
Chapters in Value Proposition Design book summary
What do you get from this book? Strategies for launching products and services people will actually want to buy
A “value proposition” provides tools and strategies for identifying your customers’ essential needs and marketing effectively to them
The “canvas tool” and value map identify customer obstacles and benefits, allowing you to pinpoint your customer base
Building prototype business models and trying new techniques saves money and increases success rates
Pitch your value proposition to employees and tweak things based on their feedback, ensuring both customers and your company benefit
“Testing the Circle” proves or disproves your data so you don’t waste valuable time and money
Using direct and indirect experiments that offer calls to action, unique links, and package prototypes produces valuable company insights
A/B testing is critical to success, but even more critical is your ability to evolve and adapt to new situations
Summary of the key insights
Selected critiques in brief
Final Word
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Value Proposition Design — Book Summary Snapshot
Who should read Value Proposition Design book
- Small business owners
- operations officers
- entrepreneurs
About the author of Value Proposition Design
Karl Pillemer
Alexander Osterwalder is an entrepreneur dedicated to helping business owners succeed. Yves Pigneur has spent her professional life educating others on creating effective business models. Greg Bernarda is a motivational speaker and business coach. Alan Smith is a designer and entrepreneur who co-founded the popular Strategyzer software with Osterwalder, allowing business owners access to groundbreaking design tools.
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