Play Bigger
By Al Ramadan, et al.
How Pirates, Dreamers, and Innovators Create and Dominate Markets. Harper, 2016.
Summary of Play Bigger book by Al Ramadan, et al.
A fresh take on how to transform your business and dominate a new market by designing, naming, and bringing to life a new product category that will help consumers mobilize around your superior solution—based on a problem they never even knew they had.
Chapters in Play Bigger book summary
What do you get from this book? Unleash your product’s potential by putting it in a category all its own
Category kings don’t just create a new product class—they build an entirely different business ecosystem
Get to the top of a category of your own by getting inside your customer’s brain
In order to change consumer behavior, combine category strategy with company and product design
The first step in designing a new category is identifying a market or technology insight
It’s not enough to use stories to convey your company identity—you must provide an entirely new POV
Mobilize employees around your POV so that you stay innovative and don’t give in to uninspiring customer requests
Outshine traditional marketing campaigns by executing a “lightning strike” that rallies customers around your product
Use the flywheel effect to dominate your new category—or to spin off into other uncharted territory
Category design can help big, older companies become category kings again, while also helping startups remain best in class
Become your own everyday category king by standing out, being different, and making an impact
Summary of the key insights
Selected critiques in brief
Final word
Unlock all 14 chapters of Play Bigger — Get full access to this book summary and thousands more on Lobab.
Play Bigger — Book Summary Snapshot
Who should read Play Bigger book
- Venture capitalists
- executives and CEOs
- entrepreneurs and startup owners
- business consultants
- inventors and tinkerers
- MBA students
About the author of Play Bigger
Al Ramadan, et al.
Al Ramadan, Christopher Lochhead, and Dave Peterson founded Silicon Valley-based advisory group Play Bigger, which operates in the new business discipline of category design. Ramadan is an old-school data scientist and pairs his expertise with marketing wunderkinds Peterson and Lochhead. Kevin Maney is a veteran technology writer, having written pieces for Newsweek and USA Today over the past twenty-two years.
Books similar to Play Bigger
Related books that explore themes found in Play Bigger
Alexis Ohanian
How the 21st Century Will Be Made, Not Managed. Business Plus, 2013.
Charles Duhigg
The Secrets of Being Productive in Life and Business. Random House, 2016.
Alexander Osterwalder, et al.
How to Create Products and Services Customers Want. John Wiley & Sons, Inc., 2014.
Topics related to Play Bigger book
Explore topics that share themes with Play Bigger across Lobab's library
Categories Play Bigger book belongs to
Discover other book summaries in the same categories as Play Bigger
If you liked Play Bigger, you might also enjoy
Books on different topics that Lobab readers often explore alongside Play Bigger
Blake Masters
Notes on Startups, or How to Build the Future. Currency, 2014.
Simon Sinek
How Great Leaders Inspire Everyone to Take Action. Portfolio/Penguin, 2009.
Alan Iny
A New Paradigm for Business Creativity. Random House, 2013.
Morgan Brown
How Today’s Fastest-Growing Companies Drive Breakout Success. Penguin Random House, 2017.
David S. Kidder
Secrets of the Fastest-Growing Startups from their Founding Entrepreneurs. Chronicle Books, 2012.
Chip Conley
How Great Companies Get Their Mojo from Maslow. Jossey-Bass, 2007.
Michael Silverstein
Eight Lessons to Secure Infinite Growth. McGraw-Hill Education, 2015.
Dan Senor
The Story of Israel’s Economic Miracle. Twelve, 2009.
Hal Shelton
A Pro Shares a Step-by-Step Guide to Creating a Plan That Gets Results. Summit Valley Press, 2014.
David Heinemeier Hansson
Change the Way You Work Forever. Crown, 2010.
Can't decide where to start?
With thousands of book summaries across multiple categories and topics, there's always something new to discover. Browse the full library to find your next great read.
Your library
All-you-can-read
Categories
15 categories
Topics
120+ topics
Today's free book summary
Every day, one book summary is completely free to read. Subscribe to unlock the entire library — or just enjoy today's pick on us.
How to Win Friends and Influence People
Dale Carnegie
A timeless, classic look at how to strengthen your relationships, both professional and personal, with practical tips that will help you can become a well-liked and influential leader by improving your communication skills and making others feel important and valued.
Library
All-you-can-read
Formats
Text & audio
Free daily
1 book / day
What Lobab readers are saying
Not sure if Lobab book summaries are for you? Here's what our community thinks.
“Lobab is a standout in the world of book summary apps, offering concise, insightful summaries of a wide range of books. Its user-friendly interface and well-crafted summaries allow users to quickly grasp the essence of complex works, making it an invaluable tool for those looking to learn more in less time. Whether for personal growth or professional development, Lobab is a game changer for anyone wanting to expand their knowledge efficiently. Highly recommended!”
Ramogh
Lobab Reader
“Top quality app with plenty of brilliant summaries!”
Benjamin Roche
Lobab Reader
“I found a really great book app that has made reading even more enjoyable ⭐️📚. It is super easy to use, has a lot of books to choose from, gives personalized recommendations, works well with e-readers, has an active community, and is accessible to everyone. I highly recommend it to all book enthusiasts!”
Nedal Ahmed
Lobab Reader