Peak
By Chip Conley
How Great Companies Get Their Mojo from Maslow. Jossey-Bass, 2007.
Summary of Peak book by Chip Conley
The story of how Chip Conley—a young hotelier—moved beyond a short-sighted focus on profit by using a psychologically driven approach based on Maslow’s Hierarchy of Needs, consisting of seeking self-actualization, developing meaningful relationships with employees and clients, and achieving optimal personal performance.
Chapters in Peak book summary
What do you get from this book? Achieve peak performance by helping your business and employees fulfill their potential
Abraham Maslow’s hierarchy of needs is a great model for business growth and longevity
Relationships matter in business, and the type of relationship matters above all else
By investing in relationships, you create a type of capital that you can call upon if needed
You can create a workplace where employees pursue happiness by aligning your personal values with your business values
Once you have a strong relationship-oriented company culture, it’s time to help your staff find meaning in their work
An inspired staff is the first step toward creating a worthwhile customer experience
Loyal customers are the result of an outstanding service culture built on positive employee-consumer relationships
Investors and workers strive to partner with companies they believe are creating the future they want to see
If you invest in your employees, it will pay off in their engagement at work and with your customers
Summary of the key insights
Selected critiques in brief
Final word
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Peak — Book Summary Snapshot
Who should read Peak book
- Executives and CEOs
- organizational psychologists
- MBA students and entrepreneurs
- mid-level managers and employees
About the author of Peak
Chip Conley
Chip Conley is not only the founder and CEO of California’s largest boutique hotel company, but also a respected author; his works include The Rebel Rules and Marketing That Matters. After having gone from CEO to intern in order to become a mentor at Airbnb, he founded the Modern Elder Academy in Baja California Sur, Mexico.
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Charles Duhigg
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Jason Fried
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