Better and Faster
By Jeremy Gutsche
The Proven Path to Unstoppable Ideas. Currency, 2015.
Summary of Better and Faster book by Jeremy Gutsche
Responding to the current market’s unpredictability, this creative business-focused guide delivers insights for business leaders on employing six targeted patterns of success, to first get better and then get faster and beat the competition.
Chapters in Better and Faster book summary
What do you get from this book? Adapt to change by recognizing patterns and taking advantage of opportunities
“Farmers” lose ground and business through complacency, repetition, and overprotectiveness
The mentality of a hunter encourages taking charge and making changes
Convergence is the first pattern of opportunity that allows us to discover what’s next and take advantage
Divergence allows entrepreneurs to leave the well-beaten path and pioneer new territory
By tapping into cyclical patterns, you can better predict the future and reach target markets
Take control of the narrative by redirecting to your company’s advantage
The concept of reduction helps you simplify, focus, and specialize
To stand out in the crowd, accelerate by dramatically enhancing one element of your product
On the hunting ground, hunters spot opportunities and get better and faster
Summary of the key insights
Selected critiques in brief
Final word
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Better and Faster — Book Summary Snapshot
Who should read Better and Faster book
- Corporate trainers
- business owners and managers
- market researchers
- team leaders
- HR consultants
About the author of Better and Faster
Jeremy Gutsche
Jeremy Gutsche is a New York Times bestselling author, award-winning innovation expert and highly sought-after keynote speaker, as well as the CEO of Trend Hunter, the world’s leading trend website. He helps the world’s business leaders predict the future and spark change.
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