Influence
By Robert B. Cialdini
The Psychology of Persuasion. Harper Collins, 2009.
Summary of Influence book by Robert B. Cialdini
Illuminates the psychological reasons that many people can easily be influenced to say yes and how slick salespeople and social manipulators tap into an arsenal of principles to get you to comply with their requests.
Chapters in Influence book summary
What do you get from this book? How to recognize the psychological tricks people use to make others comply
Clever compliance professionals wield many weapons of influence to manipulate human behavior
Reciprocation may be a simple, moral rule of repayment, but it can be used against us
The rejection-then-retreat method is used to prey on our sense of reciprocal responsibility and satisfaction
For the sake of consistency, we often feel the need to stick to our commitments, even at the expense of our health and safety
Looking to others for social proof is extremely effective, especially when they are similar to us
The likability factor of a person is highly influential and is used to great effect by marketers everywhere
The power of authority has been proven to prompt behaviors that we would not do on our own
The idea of scarcity can play a major role in how people perceive what they need or want
Summary of the key insights
Selected critiques in brief
Final word
Unlock all 12 chapters of Influence — Get full access to this book summary and thousands more on Lobab.
Influence — Book Summary Snapshot
Who should read Influence book
- Psychologists
- anyone interested in how behaviors can be manipulated
- those who want to learn more about the human brain
About the author of Influence
Robert B. Cialdini
Seen to many as the “Godfather of Influence,” Robert B. Cialdini is a psychology and marketing professor at Arizona State University, as well as the founder of a certified training program whose clients include some of the biggest companies in the world, such as Google and Coca-Cola. His best-selling book, Influence, was originally published in 1984 but revised and expanded ever since.
Books similar to Influence
Related books that explore themes found in Influence
Meera Kothand
The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells. CreateSpace Independent Publishing Platform, 2017.
Ann Handley
Your Go-To Guide to Creating Ridiculously Good Content. John Wiley & Sons, 2014.
Alan Jasanoff
How Brain, Body, And Environment Collaborate to Make Us Who We Are. Basic Books, 2018.
Anjan Chatterjee
How We Evolved to Desire Beauty and Enjoy Art. Oxford University Press, 2015.
Jack Trout
Violate Them at Your Own Risk. Harper Business, 1993.
Topics related to Influence book
Explore topics that share themes with Influence across Lobab's library
Categories Influence book belongs to
Discover other book summaries in the same categories as Influence
If you liked Influence, you might also enjoy
Books on different topics that Lobab readers often explore alongside Influence
Erin Meyer
Breaking Through the Invisible Boundaries of Global Business. PublicAffairs, 2014.
Cass R. Sunstein
A Flaw in Human Judgment. Little, Brown Spark, 2021.
Nick Trenton
23 Techniques to Relieve Stress, Stop Negative Spirals, Declutter Your Mind, and Focus on the Present. Self-published, Nick Trenton, 2021.
Catherine Price
How to Break Up with Your Phone. Ten Speed Press, 2018.
Simon Sinek
Why Some Teams Pull Together and Others Don’t. Portfolio, 2017.
Will Storr
Why Stories Make Us Human and How to Tell Them Better. Collins, 2019.
Don MIguel Ruiz
A Practical Guide to Personal Freedom (A Toltec Wisdom Book). Amber-Allen Publishing, Inc, 1997.
Samuel Arbesman
Why Everything We Know Has an Expiration Date. Current, 2012.
Chip Conley
How Great Companies Get Their Mojo from Maslow. Jossey-Bass, 2007.
Can't decide where to start?
With thousands of book summaries across multiple categories and topics, there's always something new to discover. Browse the full library to find your next great read.
Your library
All-you-can-read
Categories
15 categories
Topics
120+ topics
Today's free book summary
Every day, one book summary is completely free to read. Subscribe to unlock the entire library — or just enjoy today's pick on us.
The Joy of Missing Out
Tanya Dalton
A guide to clarifying what is important to you, prioritizing your time, and simplifying your tasks, in order to overcome stress and boost productivity in your life.
Library
All-you-can-read
Formats
Text & audio
Free daily
1 book / day
What Lobab readers are saying
Not sure if Lobab book summaries are for you? Here's what our community thinks.
“Lobab is a standout in the world of book summary apps, offering concise, insightful summaries of a wide range of books. Its user-friendly interface and well-crafted summaries allow users to quickly grasp the essence of complex works, making it an invaluable tool for those looking to learn more in less time. Whether for personal growth or professional development, Lobab is a game changer for anyone wanting to expand their knowledge efficiently. Highly recommended!”
Ramogh
Lobab Reader
“Top quality app with plenty of brilliant summaries!”
Benjamin Roche
Lobab Reader
“I found a really great book app that has made reading even more enjoyable ⭐️📚. It is super easy to use, has a lot of books to choose from, gives personalized recommendations, works well with e-readers, has an active community, and is accessible to everyone. I highly recommend it to all book enthusiasts!”
Nedal Ahmed
Lobab Reader