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Change by Design

Change by Design

By Tim Brown

How Design Thinking Transforms Organizations and Inspires Innovation. Harper Collins, 2009.

0.0 / 0

20 mins read

16 Key insights

A brief summary of Change by Design

An informative and inspiring introduction to design thinking—the comprehensive, human-centered approach that leads to innovative solutions at the intersection of user experience, practical constraints, and emotional resonance.

Key insights in Change by Design

1
What do you get from this book? Explore the innovative design thinking framework and create impactful, human-centered solutions
2
Design thinking is a human-centered, interdisciplinary, and flexible approach to problem solving that leads to innovative solutions
3
The three spaces of innovation—inspiration, ideation, and implementation—overlap and evolve through continuous experimentation
4
Design thinking should take the form of a collaborative project with a well-formulated brief and productive constraints
5
Real people’s experiences and necessities must be at the center of any innovative design project
6
Design thinking involves a visual approach—often with the help of Post-it notes—and integrative thinking
7
Design-led projects encourage prototyping through hands-on play, unrefined models, and acting out interactions—generating better results in less time
8
Creating products and services also means designing experiences; people want to participate in the smooth execution of a genius idea
9
Storytelling should be an integral part of the design process, from beginning to end—a narrative makes ideas relatable and meaningful
10
Large corporations need to focus on their innovation portfolios and integrate design thinking into the company culture
11
Design thinking involves a new sort of social contract, characterized by user contributions, flexible systems, and an eye toward sustainability
12
Design can be used to change the world for the better and create inspiring global solutions
13
You can design your own life by approaching challenges as projects and maintaining an open, experimental, and holistic perspective
14
Summary of the key insights
15
Selected critiques in brief
16
Final word

Who should read Change by Design

Inventors and creatives • art students • MBA students • business leaders • policy makers and government workers • anyone interested in design

About the author of Change by Design

Tim Brown is executive chair of IDEO, a leading global design consultancy that has contributed to ground-breaking products, including the Apple mouse. Brown is the founder of Success by Design, as well as a best-selling author, business leader, and innovation expert who has worked for Fortune 100 companies, government agencies, and healthcare providers.

author avatar

Tim Brown

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