How to Lie with Statistics
By Darrell Huff
How to Lie with Statistics. W.W. Norton & Company, 1982 edition.
Summary of How to Lie with Statistics book by Darrell Huff
Written for general consumers, not just statisticians, this text demonstrates the numerous ways companies manipulate math to deceive the public, and how to interpret the numbers for yourself so you can uncover the truth.
Chapters in How to Lie with Statistics book summary
What do you get from this book? A deep investigation into the fraudulent marketing strategies used to control public opinion
Though many people rely on them, statistics either knowingly mislead or are accidentally inundated with bias, making them useless
When isolating subsets of people for purposes of a survey, it leads to inconsistent and prejudiced results
Mean, median, and mode can be twisted to make a statistic sound better or worse
Corporations often leave out important information in order to present the public with a more positive image
The range of numbers is vital to assessing the truth behind a statement, which is why it’s often omitted
Images used in pictorial graphs often misrepresent information in order to influence readers
Researchers draw connections where none exist by using semi-attached figures and post hoc arguments
It’s easy to manipulate statistical information when using maps—all you need do is shade in the right areas
Don’t be afraid to ask questions in order to discover the truth behind the data
Summary of the key insights
Selected critiques in brief
Final word
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How to Lie with Statistics — Book Summary Snapshot
Who should read How to Lie with Statistics book
- marketing students
- critical thinkers
- anyone interested in the truth behind advertising campaigns
About the author of How to Lie with Statistics
Darrell Huff
Darrell Huff was an American bestselling author. He earned his master’s degree from the State University of Iowa, where he also did extensive graduate work in statistics and social psychology. Huff was editor of Better Homes and Gardens, and his freelance work has appeared in publications such as the Saturday Evening Post, Harpers, and New York Times Magazine.
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