Dogfight
By Fred Vogelstein
How Apple and Google Went to War and Started a Revolution. Sarah Crichton Books, 2013.
Summary of Dogfight book by Fred Vogelstein
A riveting tale of how two competing tech megacorporations warred with each other to capture an emerging market and, in doing so, transformed the way we connect with each other and consume content.
Chapters in Dogfight book summary
What do you get from this book? A novel-like description of the clash between technological titans battling for smartphone dominance
The iPhone was an uphill battle with new technologies and Steve jobs’ radical vision, but it transformed the industry overnight
The iPhone project was run under intense secrecy and barely survived its launch
Google’s plan was to flood the market with an open-source software so any phone manufacturer could compete with apple
Google and apple were once close allies – until Google’s intrusion into smartphones created a permanent rift between them
Google’s plan was to free people from controlling, secretive companies and target the emerging market of soon-to-be smartphone users
Apple’s response to Google’s clearly effective strategy was to launch the iPad
Apple uses its patents as weapons to attack any company that threatens to invade their market space
Google and apple’s technological advances have sparked radical changes in the entertainment and journalism industries
Summary of the key insights
Selected critiques in brief
Final word
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Dogfight — Book Summary Snapshot
Who should read Dogfight book
- Technology lovers
- anyone who uses a smartphone
- entrepreneurs
- software engineers
About the author of Dogfight
Fred Vogelstein
Fred Vogelstein writes for Wired as the contributing editor, previously having written for Fortune, The Wall Street Journal, and Newsday. Vogelstein’s investigative articles have covered the rise of the modern technological era, earning him a finalist position for the Gerald Loeb Award for excellence in business journalism.
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