Dogfight

By Fred Vogelstein

How Apple and Google Went to War and Started a Revolution. Sarah Crichton Books, 2013.

0.0 / 1

14 mins read

12 Key insights

A brief summary of Dogfight

A riveting tale of how two competing tech megacorporations warred with each other to capture an emerging market and, in doing so, transformed the way we connect with each other and consume content.

Key insights in Dogfight

What do you get from this book? A novel-like description of the clash between technological titans battling for smartphone dominance

The iPhone was an uphill battle with new technologies and Steve jobs’ radical vision, but it transformed the industry overnight

The iPhone project was run under intense secrecy and barely survived its launch

Google’s plan was to flood the market with an open-source software so any phone manufacturer could compete with apple

Google and apple were once close allies – until Google’s intrusion into smartphones created a permanent rift between them

Google’s plan was to free people from controlling, secretive companies and target the emerging market of soon-to-be smartphone users

Apple’s response to Google’s clearly effective strategy was to launch the iPad

Apple uses its patents as weapons to attack any company that threatens to invade their market space

Google and apple’s technological advances have sparked radical changes in the entertainment and journalism industries

Summary of the key insights

Selected critiques in brief

Final word

Who should read Dogfight

Technology lovers • Apple fans • anyone who uses a smartphone • entrepreneurs • software engineers

About the author of Dogfight

Fred Vogelstein writes for Wired as the contributing editor, previously having written for Fortune, The Wall Street Journal, and Newsday. Vogelstein’s investigative articles have covered the rise of the modern technological era, earning him a finalist position for the Gerald Loeb Award for excellence in business journalism.

Fred Vogelstein

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