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Do The KIND Thing

Do The KIND Thing

By Daniel Lubetzky

Think Boundlessly, Work Purposefully, Live Passionately. Ballantine Books, 2015.

0.0 / 0

12 mins read

11 Key insights

A brief summary of Do The KIND Thing

The story of a successful, socially responsible snack company and the philosophy behind it, interwoven with valuable lessons on maintaining transparency, trust, simplicity, and morality in your own organization.

Key insights in Do The KIND Thing

1
What do you get from this book? Business lessons from a financially and socially successful snack company
2
The story of kind proves that you can have both a profitable business and a meaningful social impact
3
The second and third tenets teach you to combine your purpose with the grit to pursue your vision
4
The fourth tenet says that your brand must truthfully tell the world what you do (and don’t) stand for
5
The fifth tenet is simplicity—avoid complicating your business and its reach with multiple goals
6
As tenet six teaches, it pays to be original! Authentic innovation is a vital component of staying relevant
7
Tenets seven and eight—transparency and empathy are essential traits for a business to effect social change
8
Tenets nine and ten instruct leaders to trust their team and model a culture of ownership within the organization
9
Summary of the key insights
10
Selected critiques in brief
11
Final word

Who should read Do The KIND Thing

Entrepreneurs who want to start an ethically-run business • social activists • anyone involved in charity work • business leaders

About the author of Do The KIND Thing

Daniel Lubetzky is the founder and CEO of healthy snack company KIND. He also launched the KIND Foundation and Feed the Truth public advocacy organization, and founded condiment brand Meditalia (formerly PeaceWorks Inc.), a company designed to encourage cooperation between Israelis and Arabs. Lubetzky’s business achievements have been widely applauded, including by TIME magazine and BusinessWeek.

author avatar

Daniel Lubetzky

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