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The Grid

The Grid

By Matt Watkinson

The Decision-Making Tool for Every Business (Including Yours). Random House Business Books, 2017.

0.0 / 0

19 mins read

16 Key insights

A brief summary of The Grid

This revolutionary new business model combines strategy and case study to teach managers, owners, and CEOs how to view their company as a whole, helping you make better decisions that have a positive, long-term impact.

Key insights in The Grid

1
What do you get from this book? A straightforward method for making smart business decisions that drive success
2
A successful company focuses on the whole rather than its individual parts, taking into account its goals and ongoing changes
3
Wants and needs are made up of a person’s beliefs and values, though these can change with experience and time
4
Understanding your customers’ goals and the obstacles they face in achieving them will help you cater to their needs
5
Rivals are easily identified by clarifying your category, geographic selling point, and alternatives or substitutes
6
Offerings encapsulate your products, services, brand, and customer experience, but they must provide customers with value to be profitable
7
Revenue is dependent upon the financial model you follow, the price you set, and the volume you sell
8
Bargaining power is complicated by the dynamics between consumers, sellers, and the government
9
Fixed and variable costs can impact every aspect of your business, especially when unforeseen expenses arise
10
A dedicated customer base stems from awareness but sticks around because of loyalty programs aimed at customer retention
11
Imitability is common among rivals but curtailed by government policies and competitive advantages
12
Adaptability is critical to scaling your company, letting go of old methods, and making a profit
13
The Grid is best suited for startups, existing businesses experiencing problems, and those with difficult decisions to make
14
Summary of the key insights
15
Selected critiques in brief
16
Final word

Who should read The Grid

Small and large business owners • entrepreneurs • CEOs • managers • startups • anyone in a leadership role

About the author of The Grid

Matt Watkinson is a business consultant and strategist, often appearing as the keynote speaker at industry events. He is the co-founder of design agency Methodical and has worked with many distinguished companies including IBM, Experian, and Land Rover. In 2014, he was the recipient of CMI’s Management Book of the Year Award.

author avatar

Matt Watkinson

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