The Grid
By Matt Watkinson
The Decision-Making Tool for Every Business (Including Yours). Random House Business Books, 2017.
Summary of The Grid book by Matt Watkinson
This revolutionary new business model combines strategy and case study to teach managers, owners, and CEOs how to view their company as a whole, helping you make better decisions that have a positive, long-term impact.
Chapters in The Grid book summary
What do you get from this book? A straightforward method for making smart business decisions that drive success
A successful company focuses on the whole rather than its individual parts, taking into account its goals and ongoing changes
Wants and needs are made up of a person’s beliefs and values, though these can change with experience and time
Understanding your customers’ goals and the obstacles they face in achieving them will help you cater to their needs
Rivals are easily identified by clarifying your category, geographic selling point, and alternatives or substitutes
Offerings encapsulate your products, services, brand, and customer experience, but they must provide customers with value to be profitable
Revenue is dependent upon the financial model you follow, the price you set, and the volume you sell
Bargaining power is complicated by the dynamics between consumers, sellers, and the government
Fixed and variable costs can impact every aspect of your business, especially when unforeseen expenses arise
A dedicated customer base stems from awareness but sticks around because of loyalty programs aimed at customer retention
Imitability is common among rivals but curtailed by government policies and competitive advantages
Adaptability is critical to scaling your company, letting go of old methods, and making a profit
The Grid is best suited for startups, existing businesses experiencing problems, and those with difficult decisions to make
Summary of the key insights
Selected critiques in brief
Final word
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The Grid — Book Summary Snapshot
Who should read The Grid book
- Small and large business owners
- entrepreneurs
- anyone in a leadership role
About the author of The Grid
Matt Watkinson
Matt Watkinson is a business consultant and strategist, often appearing as the keynote speaker at industry events. He is the co-founder of design agency Methodical and has worked with many distinguished companies including IBM, Experian, and Land Rover. In 2014, he was the recipient of CMI’s Management Book of the Year Award.
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Edward D. Hess
Using Science to Build a Leading-Edge Learning Organization. Columbia University Press, 2014.
Anthony Scaramucci
How Entrepreneurs Turn Failure into Success. Wiley, 2016.
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