China’s Super Consumers
By Savio Chan & Michael Zakkour
China’s Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. Wiley, 2014.
Summary of China’s Super Consumers book by Savio Chan & Michael Zakkour
A guide to understanding China’s emerging, complex consumer market, the mindset of modern Chinese buyers, and how to successfully market your company in this fast-changing, history-laden, values-driven context.
Chapters in China’s Super Consumers book summary
What do you get from this book? Deep insights into Chinese culture and the new consumers it has created
Recent government reforms have freed up Chinese people to buy what they want, not just what they need
China’s consumer market has huge potential, but only if you appreciate its unique history, cultures, and values
China is not a new super economy, but a very old one that is resurfacing on a global scale
Successful Western businesses in China have adopted long-term mindsets to win over the loyalty of the people
Western companies must adapt to Chinese sales channels and master supply chains in order to succeed
There is no singular Chinese market, but a collection of several unique markets, each requiring a different marketing strategy
The e-commerce industry in China is growing daily and will soon overtake every global consumer market
China’s super consumers value luxury brands and unique experiences to display their wealth and status
Companies can harness the power of globalization as increasing numbers of Chinese people travel for tourism and business
Summary of the key insights
Selected critiques in brief
Final word
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China’s Super Consumers — Book Summary Snapshot
Who should read China’s Super Consumers book
- Business owners
- anyone who loves Chinese culture
- history buffs
- business analysts
About the author of China’s Super Consumers
Savio Chan
Savio Chan is the CEO of US China Partners Inc., which helps American and Chinese companies do business together. Michael Zakkour is the VP of Asian Strategy at Tompkins International and advises on branding and marketing in China. Zakkour has also published New Retail: Born in China Going Global.
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