Marketing & Sales
Strategies to reach customers, build brands, and close deals
Jia Jiang
How I Beat Fear and Became Invincible. Harmony, 2015.
Caroline Webb
Harness the Power of Behavioral Science to Transform Your Working Life. Crown Business, 2016.
Dale Carnegie
Simon & Schuster, 1981 (revised by Dorothy Carnegie, originally published in 1936).
Dori Jones Yang
How Starbucks Built a Company One Cup at a Time. Hachette Books, 1999
Will Storr
Why Stories Make Us Human and How to Tell Them Better. Collins, 2019.
Peter F. Drucker
The Effective Executive. HarperCollins, 2002.
Daniel H. Pink
The Surprising Truth About What Motivates Us. Riverhead Books, 2011.
Jason Fried
The Smarter, Faster, Easier Way to Build a Successful Web Application. 37signals, 2006.
Cameron Herold
Turning One of the Most Loathed Elements of Business into One of the Most Valuable. Lioncrest Publishing, 2016.
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How to Win Friends and Influence People
Dale Carnegie
A timeless, classic look at how to strengthen your relationships, both professional and personal, with practical tips that will help you can become a well-liked and influential leader by improving your communication skills and making others feel important and valued.
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