Thinking in New Boxes
A New Paradigm for Business Creativity. Random House, 2013.
A brief summary of Thinking in New Boxes
A strategic guideline to exploring your mental models, how they impact your business, and fostering creative ways to overcome self-limiting beliefs and practically innovate solutions to adapt and thrive.
Key insights in Thinking in New Boxes
Who should read Thinking in New Boxes
Entrepreneurs and business owners • anyone that feels stuck in a rut • managers and leaders • artists and creatives
About the author of Thinking in New Boxes
Luc de Brabandere is a senior advisor and management consultant at The Boston Consulting Group. He has served as the general manager for the Brussels Stock Exchange and chairman for National Geographic Institute. Alan Iny is the Global Lead for Creativity at The Boston Consulting Group. The authors have co-published in journals on the philosophy and practice of business creativity.
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